The banner I must die was removed, Pramono emphasized that it must not be repeated.

JAKARTA - The DKI Jakarta Provincial Government has removed billboards advertising the film titled Aku Harus Mati at a number of points in Jakarta after reaping protests from residents. The visual content in the ad is considered disturbing and has the potential to disrupt the psychological condition of the community.

DKI Jakarta Governor Pramono Anung said he had received reports regarding the controversy from the internal ranks of the Provincial Government.

According to Pramono, advertisements with sensitive content should not be used just to attract public attention. He assessed that such an approach risked having a negative impact on the wider community.

"The principle is that this should not happen again, that this is just to attract the public then put up sensitive ads and this has an impact on the community, so this should not happen again," said Pramono in Kemayoran, Central Jakarta, Monday, April 6.

This reduction of billboards is part of efforts to monitor public space content in Jakarta, especially those deemed not to be in accordance with norms and public interests.

The DKI Provincial Government, he continued, immediately coordinated with a number of related parties to follow up on the controversy. The crackdown was carried out by involving broadcasting regulators to enforcement officers.

"In the field, we have coordinated with the DKI Jakarta KPI and Satpol PP and including the advertising bureau, we have taken down the billboard," he said.

The DKI Jakarta Provincial Government has disciplined a number of promotional materials for horror films that residents complained about because they were considered too scary and not child-friendly. The ad was previously viral on social media after appearing to coincide with the National Film Day on April 2, 2026.

Complaints from residents arose because the visuals displayed were considered to disturb the comfort in public spaces, especially for children. The DKI Provincial Government then moved quickly by coordinating across regional devices to follow up on the report.

The regulation was carried out through the Department of Communication, Informatics, and Statistics (Diskominfotik) together with the Police Pamong Praja Unit (Satpol PP) and the advertising bureau. A number of promotional materials that were considered problematic were immediately removed from the points of view.

There are three locations that have been taken action on, namely on Jalan Puri Kembangan and Jalan Daan Mogot Km 11 (Hanging Bridge) in West Jakarta, as well as at the Perempatan Harmoni Police Post, Central Jakarta. The regulated advertising materials consist of banners and videotrons.

The Special Staff to the Governor of DKI Jakarta, Yustinus Prastowo, called this step a response to the residents' unrest while ensuring that public spaces remain comfortable.

"In total, there are three locations that we have organized, namely two banner-shaped locations and one videotron location. The DKI Jakarta Provincial Government will continue to monitor the situation on the ground and ensure that every report from the public is followed up quickly and appropriately," said Prastowo in his statement.