Community Power: Modinity Celebrates the Spirit of Sharing Simultaneously in 16 Cities

JAKARTA - Ramadan is always a stage for humanitarian values to shine. This year, Modinity - an ecosystem that houses top fashion brands such as Buttonscarves, Benang Jarum, and Zyta Delia - is reviving its annual tradition, "Ramadan with Modinity".

Not just a normal social activity, this initiative shows how big the influence of the fashion community is if they move together for a noble purpose.

From Aceh to Makassar: Reaching Indonesia

One of the main attractions of this year's action is its massive scale. Carried out simultaneously in 16 cities, from the western end in Aceh to the eastern region in Makassar, Modinity proves that their closeness to customers (BSW Lady, etc.) goes beyond lifestyle and shopping affairs.

In every city, local communities stepped in to directly distribute the fasting meal. This strategy makes the aid feel more personal and targeted for the local community.

Strategic Collaboration for Wider Impact

Especially in Jakarta, Modinity collaborates with the humanitarian institution Dompet Dhuafa. This collaboration ensures that the spirit of sharing carried out is not only ceremonial, but is channeled professionally and reaches those who really need it.

This step reflects the fashion group's commitment to remain relevant to social issues, balancing design creativity with moral responsibility as part of Indonesian society.

The essence of Ramadan in togetherness

For Modinity, Ramadan is a moment to strengthen the value of empathy. "Through Ramadan with Modinity, we want to spread kindness and show concern in a simple but meaningful way," said Linda Anggrea, CEO of the Modinity Group. According to him, sharing the breaking of the fast is a reminder that the essence of this holy month is togetherness and concern for others.

Through this initiative, Modinity managed to position their brands not only as fashion choices, but also as a community platform that actively spreads positive messages.