Ramadan Shopping Trend is Increasing, Interactive Festival is a Hot Spot for Visitors

JAKARTA - Ramadan is not only synonymous with worship and togetherness, but also presents various interesting activities for the community, especially young people.

Starting from hunting for promos, looking for unique products, to visiting various festivals or thematic activities in shopping centers are trends that are often done to fill the time before breaking the fast or during ngabuburit.

This phenomenon makes a number of business actors present various special programs during Ramadan to attract visitors. One of them is through the implementation of thematic activities that combine shopping experiences with entertainment activities.

Head of Brand OH!SOME, Jonathan Qiao, said Ramadan is a momentum for many people to spend time with family and friends, so the activities presented are expected to provide a more enjoyable experience for visitors.

"For us, Ramadan is a special moment to strengthen togetherness, share happiness, and enjoy a warmer time with family. Therefore, we not only present promos, this year, we pack Ramadan at OH!SOME with a concept that is more interactive, playful, and still warm, so that it can be enjoyed by all family members through the Ramadan Festival. We hope to become a destination of choice for people who want to celebrate Ramadan in a more exciting, warm, and full of surprises," he said.

One of the activities presented in the series of events is the Treasure Hunt - Raya Bear Edition game which takes place from March 14 to 31, 2026. In this activity, visitors are invited to explore the store area to find the hidden "Raya Bear" character and have the opportunity to get prizes.

The concept of the game is designed to create a more interactive shopping experience while providing additional activities for visitors who come with their families, including children.

In addition, starting March 16, 2026, visitors can also participate in the Gift with Purchase program, where customers who make purchases with a certain amount have the opportunity to get Ramadan-themed gifts.

Another program presented during the Ramadan period is the Special Ramadan Flash Sale, which offers a number of products at special prices and is updated periodically every few days.

On the same occasion, the company also introduced an Island Leisure Life-themed collection inspired by the concept of a relaxed lifestyle with a tropical feel.

The collection includes various products such as accessories and home supplies designed to accompany the gathering moments during Ramadan and Lebaran holidays.

The series of Ramadan Festival activities is held at a number of OH!SOME outlets in shopping centers, including Central Park, Grand Indonesia, Gandaria City, Aeon Tanjung Barat, and Grand Kota Bintang in a limited period.