OVO Transactions at Iftar Rise 79 Percent During Ramadan

OVO (PT Visionet Internasional), as one of the digital payment tools and payment service providers in Indonesia, sees a shift in the pattern of people's transaction activities during Ramadan.

Based on the analysis of user transaction data until mid-Ramadan this year, it was recorded that transactions around 03:00-05:00 increased significantly by 79%, compared to the period outside Ramadan.

At sahur time, people's digital activity not only increased in terms of the number of transactions, but also showed changes in the type of needs, where various practical needs transactions were actually more active in the early morning.

Overall, online transactions at dawn increased by 76%, driven by shopping activity on e-commerce which grew twofold.

Purchases of prepaid cards and bill payments, for example, have increased by more than double compared to the period outside Ramadan. Purchases of game vouchers also increased by 58%, while digital entertainment services jumped 36%.

In addition to during sahur, before breaking the fast from 16:00 to 18:00, OVO also recorded an increase in community consumption activity.

At various food and beverage outlets, payment transactions using OVO to hunt for food and beverages increased significantly, dominating up to around 42% of all transactions.

In fact, the number of offline transactions at food and beverage outlets was recorded to be around 3.5 times higher than online transactions in the same period.

The menu that is most purchased includes dimsum, martabak, to various fried foods. Meanwhile, drinks such as coffee and tea are also a favorite to complete the breaking of the fast.

On the side of online transactions during the fasting hours, user activity is also quite active in making purchases through e-commerce which is recorded to contribute around 29% of online transactions, while another 20% comes from the purchase of game vouchers.

Interestingly, if you look at the user profile, this spike in transaction activity is dominated by male users aged 25 to 34 years, with an increase of almost twice as much as female users.