Partnering with ASIRINDO, RiSing Brings Karaoke Experience to Home with Music Legality Guarantee

Happy Puppy Group introduces an innovation through its startup subsidiary, RiSing, as a pioneer of family karaoke that expands the personal entertainment market at home.

This strategic step is marked by the signing of a joint cooperation with the Indonesian Recording Industry Association (ASIRINDO), which represents more than 100 record producers in Indonesia.

This collaboration aims to present a cloud-based karaoke service that is practical, high quality, and most importantly, fully legal for the Indonesian people.

The need for entertainment at home that increased drastically after the pandemic became the spark for the birth of RiSing.

Until now, many people rely on free online video platforms to sing karaoke. However, classic obstacles such as ad interruptions, music quality that is not the original version, and the difficulty of finding vocal-free videos often spoil the karaoke experience.

RiSing also attended to dissect the problem by providing more than 80,000 song collections from various genres and languages. Supported by Content Delivery Network (CDN) technology, data access is claimed to be very fast without technical obstacles that matter to users.

ASIRINDO President Director, Jusak Irwan Sutiono, gave high appreciation to the business model carried out by RiSing. According to him, this system is a concrete solution for royalty transparency in the digital era.

"We appreciate the innovation of RiSing which offers a new breakthrough in the integrated music licensing mechanism," said Jusak Irwan Sutiono in a press conference in Kuningan, South Jakarta, Monday, March 9.

"With this paid service, every song played is recorded automatically and transparently through a digital footprint (hit count), so that copyright owners or record producers get additional income," added Jusak.

Not just playing songs, RiSing has educational features. For foreign songs, Indonesian spelling is available along with the translation to help users understand the meaning of the lyrics.

The ad-free experience is the main selling point offered for family comfort in the living room.

RiSing's President Director, Judystira Setyadji, emphasized that the presence of this platform is also aimed at reaching areas that are geographically difficult to access physical karaoke outlets. With the capital of internet connection, people in rural areas can now enjoy karaoke facilities like in big cities.

"RiSing is designed as a bridge between music lovers and industry players who benefit from each other by providing a practical and legal karaoke professional service at home," said Judystira.

"We are optimistic that we can reach one million customers in the next five years. This is expected to make a real contribution to the growth of the creative economy and the music ecosystem in Indonesia," he added.

Regarding the price, RiSing offers a starter pack for IDR 999,000 which includes the RiSing Player device and a subscription service for three months.

After the period expires, users can extend the service for a fee of Rp. 150,000 per month, or the equivalent of Rp. 5,000 per day.

This service is scheduled to be widely available to the public on March 25, 2026 through the official RiSing website.