Apple invites young artists to project iPad works at the Sydney Opera House
JAKARTA - Technology company Apple is teaming up with the Sydney Opera House to bring a series of creativity projects for young people, including the opportunity to display digital artwork created using an iPad in the iconic building.
This collaboration is part of a 12-month cooperation program aimed at supporting various art activities. One of the planned agendas is a new international children's festival that will be held in 2026.
Apple's Senior Vice President of Worldwide Marketing, Greg Joswiak, said this collaboration is in line with the company's commitment to encouraging creativity through technology.
"For 50 years, Apple has been at the forefront of empowering creativity, providing tools that allow people to imagine, design, and share their unique visions with the world," Joswiak said in a statement. "We're thrilled to be partnering with this iconic Australian cultural landmark to help inspire the next generation of creators."
One of the most visible results of the collaboration is a new artwork titled "Illuminating Creativity". From March 25 to 27, 2026, a series of static and animated artworks will be projected onto a large screen on the east screen of the Bennelong sails on the Sydney Opera House building.
The CEO of the Sydney Opera House, Louise Herron, called this cooperation a very harmonious collaboration.
"The Sydney Opera House, like Apple, is synonymous with creativity," said Herron. "This collaboration is a natural blend of two organizations that continue to seek new ways for people to experience the world in a different way."
In this project, digital artwork is created using the Procreate illustration app on an iPad device. Apple has appointed a number of emerging young Australian artists to create their work using the app.
Procreate CEO James Cuda said the project reflects a shared vision to expand access to digital creative tools.
"Procreate was born out of the belief that multitouch technology and the Apple Pencil can transform the experience of creating digital art," said Cuda. "Fifteen years later, this joint initiative with Apple and the Sydney Opera House reaffirms our commitment to making powerful creative tools accessible to everyone, from beginners to professional artists."
In addition to the works of the selected artists, the general public can also submit their works for consideration. Submission of works is open from March 9 to 15, 2026.
Apple will also hold free training sessions through the Today at Apple program to help participants learn how to create digital artwork using the iPad.
Previously, Apple also ran a similar project in November 2025 at the Battersea Power Station in the UK. At that time, the company provided a special template that users could download to create artwork on the iPad. However, for the project in Sydney, Apple has not announced whether a similar template will be provided or how to send work outside the Today at Apple session.