Pop-Up Store with Winnie the Pooh Theme Enlivens BSD, Offers Interactive Shopping Experience for Fans

JAKARTA - Leading up to Ramadan and the Lebaran holiday, shopping centers are usually filled with various thematic activities that not only offer products, but also recreational experiences for visitors.

This moment is often used by families to spend time together, ranging from hunting for Eid necessities to just looking for light entertainment in between fasting activities.

This is also seen in the Winnie the Pooh-themed pop-up store held at The Breeze BSD City. Carrying the concept of a character from the Hundred Acre Wood world, this store presents various Winnie the Pooh-themed products, the iconic character is present with his best friend, and is also equipped with thematic decorations and interactive photo areas.

Cartoon characters such as Winnie the Pooh and his friends are still the favorites of many children to adults. The honey bear character from the Hundred Acre Wood is often presented in various forms, ranging from films, toys, to other lifestyle products.

The popularity of this cartoon character has even spawned various thematic pop-up stores that offer shopping and entertainment experiences for fans.

The nuances are also felt in the Disney-themed pop-up store "Beary Fun Days" held at The Breeze BSD City, Tangerang. The store, which will be held until March 5, 2026, features various products inspired by popular characters such as Winnie the Pooh and Lotso.

Visitors who come can see various collections of bear character-themed products packaged in a colorful visual concept, complete with thematic decorations and interesting interactive photo areas.

The collection on display includes various categories of lifestyle products, ranging from drinking bottles and glasses, home supplies such as pillows and blankets, to lunch boxes and various daily accessories. These products are designed not only to highlight popular characters, but also to consider functions for the needs of daily activities.

According to Jonathan Qiao, Head of Brand OH!SOME, the concept of this pop-up store not only presents products, but also a more interactive experience for visitors. The space arrangement is thematic so that visitors can feel the atmosphere inspired by the world of the character.

"Product function and quality will always be our main foundation. However, beyond the practical aspects, we also consider the emotional value that each product brings, whether it is a sense of togetherness or happiness that can be shared," said Jonathan Qiao.

In addition to the shopping area, visitors can also participate in various interactive activities during the pop-up store period. Several additional products such as plush doll collections and other thematic items are also planned to be released gradually to complement the existing collection.

Through this concept, this pop-up store is expected to not only be a place to shop, but also a space for visitors to enjoy a thematic experience inspired by characters that have long been known across generations.