Tissa Biani Reveals Her Favorite Drink: Lemon Honey Tea that is Not Asem

JAKARTA - As a generation that is active, dynamic, and has high mobility, Gen Z is now increasingly selective in choosing daily drinks. For them, it's not just about good taste, but also a balance of flavors that are comfortable on the tongue and still safe to drink anytime.

Drinks with too much sour or too sweet taste often make the drinking experience less enjoyable, especially for those who are busy from morning to night.

Therefore, education about the importance of choosing drinks with a balanced taste is becoming increasingly relevant for young people who want to remain productive without sacrificing comfort.

As a representation of active and dynamic Gen Z, Tissa Biani also shared his enthusiasm when he was trusted to become the Brand Ambassador of Lemon Honey Tea.

"After I tried it, I think we can drink Lemon Honey Tea anytime because it tastes balanced, especially for Generation Z like me. I'm one of those who really like flavored tea, but sometimes the lemon tea that already exists is too sour in the tongue," said Tissa Biani when met at the Tennis Indoor Stadium Senayan, Central Jakarta, Saturday, February 28, 2026.

"Meanwhile, this Lemon Honey Tea tastes different, it's not bitter, the sweetness is smooth and just right. For me, this is like the ultimate palate cleanser. So after eating anything, just drink Lemon Honey Tea, it's immediately fresh, the palate of the tongue feels clean. It's not bitter, it doesn't make the stomach hurt," he continued.

Until now, lemon tea is known as a refreshing drink, but it is often too sour for Indonesian tongue preferences. In fact, globally, lemon tea is one of the most sought-after tea variants. Seeing this opportunity, WINGS Food presents a new breakthrough in a category that is still very open to grow through Honey Lemon Tea.

Lemon Honey Tea comes as an answer to the need for lemon tea with a more balanced taste, not stabbing the acidity with sweet that is smooth and comfortable to swallow until satisfied.

"Lemon tea is globally high demand, but it is often too acidic for local preferences. We see a great opportunity to present something that is more relevant to the taste of Indonesian people. Our Honey Lemon Tea is a lemon tea that is not sour, the sweetness is smooth and just right, so it can be drunk anytime without making you tired or too sharp in the throat," said Joshua Gunawan, Head of Ready to Drink Beverage WINGS Food.

In the last decade, tea has evolved globally from a traditional drink to a lifestyle beverage. The emergence of various innovations such as bubble tea, matcha latte, cheese tea, to various flavored teas shows how tea is now part of the expression of lifestyle, especially among young people.

Gen Z (ages 16-24) is known as a consumer who not only looks for taste, but also the visual appeal of a product and follows popular trends. They tend to choose drinks with balanced flavors, not excessive, and are practical to consume in the middle of activities. This is where WINGS Food's Lemon Honey Tea takes the role as a beverage choice that is relevant to the Gen Z character, namely active, mobile, and dynamic.

"This trend is also reflected in the growth of the global RTD Tea category, which is projected to grow an average of around 6-7% per year until 2031. In countries such as Japan, this growth is driven by the culture of consuming RTD through vending machines, in Indonesia RTD Tea grows strongly through access that is very close to the daily lives of consumers, such as stalls, minimarkets, to convenience stores that are easily accessible at any time," Joshua continued.

RTD Tea is now the second largest category in the RTD Beverage market after mineral water, confirming tea's role as a practical drink that is increasingly relevant to modern lifestyles and high mobility. The presence of Lemon Honey Tea also enriches consumer choices with a taste that is not asem, the sweetness is smooth and fitting, and the fresh sensation that makes it addictive.

Tissa Biani's testimony emphasizes the position of Lemon Honey Tea as a drink that is not only refreshing, but also in line with the active, mobile, and agenda-filled lifestyle of Gen Z. Through the spirit of Life Keeps Getting Better, WINGS Food is back with innovations that are close, relevant, and exciting for the younger generation of Indonesia. This makes Lemon Honey Tea the ultimate favorite palate cleanser from the beginning of the activity to the end of the day.