Caitlin Halderman Reveals the Secret to Confidence through Elegant Fragrance

JAKARTA - The trend of perfume in Indonesia in recent years shows significant growth. Fragrances are no longer considered just a complement to appearance, but have become part of self-identity.

Many people now feel more confident when their bodies and clothes have a fresh, clean, and classy scent.

During the press conference for the launch of SoKlin Eau De Parfum, actress Caitlin Halderman shared about the importance of fragrance as part of an active woman's lifestyle.

The fluid and humorous conversation touched on how perfume can shape character and increase confidence before undergoing various activities.

"For me, perfume is not just about appearance, but part of identity. It really helps build confidence before doing activities," said Caitlin, when met at Kota Kasablanka Mall, South Jakarta on Friday, February 27, 2026.

As an actress who has high mobility, she admitted that she chose body care products and clothes with an elegant and long-lasting scent. According to him, today's women want to look neat, fragrant, and look without effort even though they have a busy schedule.

"If you are shooting from morning to night, sometimes you don't have time to spray perfume again. So if the clothes are fragrant from the beginning, it helps a lot," he added.

This phenomenon is in line with changes in consumer behavior. Now, fragrance is not only applied directly to the body through perfume, but also starts with the clothes you wear every day. Clean and fragrant clothes give a different impression, to be able to improve your mood throughout the day.

Seeing the need, innovation is present in the detergent category. WINGS Care through SoKlin introduces SoKlin Eau De Parfum, the first concentrated perfume detergent in Indonesia that presents a touch of world-class luxury perfume. This product is equipped with perfume locking technology which is claimed to be able to lock and maintain fragrance for up to 33 days.

Caitlin herself admitted to being impressed when she first tried the Fleur Blanc No.7 variant.

"The smell is elegant, feels expensive, and what makes me happy is that it lasts a long time. Even after being stored for a long time in the closet, it still smells good. "

SoKlin Eau De Parfum is available in three variants, namely powder detergent, liquid detergent, and SoKlin Rapika Eau De Parfum. All three are designed to provide a world-class fragrance experience that is consistent, as well as flexible according to consumer needs.

The presence of this innovation confirms that fragrances have now become an important part of lifestyle. No longer just a complement, but a representation of character and confidence. From body to clothing, fragrance is a small detail that has a big impact on daily life.