Elevating Eid 2026: Investing in Quality for an Impressive Look

JAKARTA - Ramadan is always a moment of transformation - not only spiritually, but also how we represent ourselves on the day of victory. Entering 2026, there is an interesting shift in how we prepare ourselves. Instead of just following the latest trends, people now prefer products that have "long-term value" or high-value products.

For fashion enthusiasts and beauty junkies, this year's Lebaran preparations are no longer about quantity, but about quality and trust in every product worn.

Sarimbit Trend for a More Elegant Family

E-Commerce Management Lead, Klamby, I Dewa Ayu Ratih Utami stated, if last year we saw many floral motif games that were crowded, the fashion trend for Lebaran 2026 actually led to a more "storytelling" and elegant collection. One that caught the eye was the emergence of a collection with a cultural theme that was packaged in a modern way, as presented by Klamby through the Nala Collection.

"Interestingly, the trend of sarimbit (family uniform fashion) is now not only limited to mothers and daughters. The search for men's and boys' clothing has actually experienced a sharp spike, indicating that style harmony is now the agenda of all family members. Choosing clothes with quality materials is an investment, because classic pieces can still be worn for other formal events throughout the year," he said in a press conference for Lazada 3.3 Ramadan Mega Sale in Jakarta.

Skin Radiance During Fasting: Focus on Hydration and Halal

On the beauty side, E-Commerce Business Acceleration Lead, ParagonCorp, Meinar Dyan Muslimah said, the challenge of maintaining skin hydration during fasting remains a major topic. This year's Ramadan skincare trend focuses on products that can maintain the skin barrier to stay fresh even though fluid intake is reduced.

Wardah, as a pioneer of halal cosmetics, emphasizes the importance of reflective skincare. The use of cushions with natural results, lip creams that are long-lasting but still light, and practical eye makeup are the mainstay for the transition from office to the moment of breaking the fast together. The key is to look fresh without looking exaggerated, highlighting natural beauty as a form of gratitude.

Smartly Arrange Raya Preparations

Planned preparations are now part of the lifestyle of smart modern women. Avoiding the overnight system, many people have started to take advantage of the beginning of March - precisely through the Lazada 3.3 Ramadan Mega Sale moment - to secure their desired collection.

This phenomenon is supported by the Jakpat Consumer & Commerce Outlook 2026 report which states that consumers are now more careful in choosing platforms that guarantee product authenticity. Some smart ways to maximize this preparation include:

Choose "High-Value" Products: Focus on beauty and fashion products that are guaranteed authenticity through official channels such as LazMall.

Maximize Membership: Programs such as Lazada Membership provide more benefits for those who are diligent in taking care of themselves, with exclusive discounts from well-known brands.

Seamless Service: For those of you who also want to beautify the corner of the house to welcome Eid guests, new features such as Free Installation Service and 0% Installment make it easier to arrange furniture without additional costs.

A More Meaningful Ngabuburit Moment

The activity of waiting for breaking the fast is now filled with curating the needs of Eid al-Fitr more calmly. With discounts of up to 95% and various attractive vouchers offered until March 6, we can get high-quality products with a value that is worth it.

In the end, Ramadan and Eid preparations are about giving the best for yourself and your family. With the right choice of beauty products and comfortable clothing, we are ready to welcome the holidays with confidence and comfort.