Golden Rama Holds GREAT SALE 2026, Optimize Early Booking and Sales in Quarter I-2026

JAKARTA - Golden Rama Tours & Travel will again hold the annual GREAT SALE program on February 13-15, 2026 in five major cities as a strategic step to optimize sales in the first quarter.

This program is held in line with the increasing trend of booking trips early for the Lebaran and mid-year 2026 periods.

This year, Golden Rama has partnered with 39 tourism partners and presents various offers, ranging from tour package discounts of 10 percent + 55 percent, cruise discounts of up to IDR 10 million, and hotel discounts of up to IDR 800,000.

In addition to the price promotion, the company also strengthens the financing side through banking cooperation with 0 percent to 12 months installment scheme, cashback, and direct discounts for Bank Central Asia cardholders.

The scheme is aimed at maintaining purchasing power and encouraging transaction conversion amid consumer caution.

General Manager of Communications & CRM Golden Rama, Ricky Hilton, said that international travel interest continues to show a positive trend, especially to East Asia and Europe.

"Consumer behavior is now more strategic. They order early to avoid ticket and accommodation price increases. Through GREAT SALE, we want to speed up the purchase decision while maintaining revenue performance at the beginning of the year," explained Ricky.

The price of the package offered during this program starts from Rp. 6 million for Asian destinations and Rp. 30 million for Europe.

The simultaneous implementation in five cities is also aimed at expanding regional market penetration, which continues to increase its contribution to the company's total sales.