Dewa 19 Expansion to Malaysia Strengthens the Competitiveness of the Creative Economy

JAKARTA - The national music performance industry has again shown regional competitiveness through the Dewa 19 concert in Kuala Lumpur, Malaysia, on June 6, 2026.

This agenda confirms the position of Indonesian music as a creative economic commodity that is able to penetrate cross-country markets.

Icon Entertainment CEO Iman Tang said that the Malaysian market has a sustainable character for Dewa 19.

The consistency of the annual concert is considered important to maintain the continuity of the entertainment business ecosystem.

The selection of Axiata Arena Bukit Jalil as the concert location reflects the promoter's strategy in maximizing the economy of scale.

With its large capacity, this concert has the potential to make a significant contribution to the income of the performance industry, both from ticket sales and other derivative effects.

The ticket pricing structure, which is divided into five categories, shows a mature approach to segmentation. The premium category is projected to be the main source of margin, as the audience is highly interested in exclusive experiences.

The presence of Tyo Nugros in the Dewa 19 formation is seen as a strategy to maintain the historical and commercial value of the band's brand in Malaysia.

Meanwhile, the collaboration with Padi Reborn opens up opportunities for synergy between national music brands in one entertainment package.

This concert not only impacts the income of promoters and musicians, but also strengthens Indonesia's image as a leading supplier of creative content in the Southeast Asian region.