Motul Presents API SQ Lubricants to Exclusive Merchandise at IIMS which is Successfully Pursued by Visitors
JAKARTA - PT Motul Indonesia Energy (MIE) participation in the 2026 Indonesia International Motor Show which will take place from February 5-15, 2026 at JIExpo, Kemayoran provides its own added value for automotive enthusiasts and visitors to IIMS 2026.
One of Motul's main agendas at IIMS 2026 is the introduction of a flagship line of car oil products that now meet the API SQ performance standard, the latest standard with specifications that are tighter and higher than the previous generation.
The SQ API standard is designed to meet the needs of vehicles with modern engine technology that emphasizes fuel efficiency, optimal performance, and protection against Low Speed Pre-Ignition (LSPI) phenomena in engines.
Managing Director of PT Motul Indonesia, Welmart Purba, emphasized that the evolution of vehicle engine technology requires the formulation and quality of lubricants to continue to evolve.
"As the technology of vehicle engines becomes more modern, starting with the implementation of downsizing, to the use of turbochargers. Today's vehicle engines work at higher pressures and efficiencies. Therefore, lubricants must be able to provide maximum protection while supporting fuel efficiency. API SQ is the answer to these needs, without sacrificing the performance DNA that has always been Motul's strength," said Welmart at the IIMS 2026 exhibition.
The Motul car oil line that has been upgraded to API SQ standards includes: Multigrade Plus, Multipower Plus, H-Tech 100 Plus, NGEN Hybrid, and Motul 300V. All variants are available with a complete viscosity option and are designed to be compatible with the latest generation engine technology and will continue to be gradually updated.
The IIMS 2026 exhibition is not only used as a moment to launch the latest line of API SQ standard car oil, but also presents an interactive and exciting booth experience for visitors.
During the 11 days of the 2026 IIMS, the Motul booth located in the Gambir Expo area became one of the crowded points to visit. The enthusiasm of automotive enthusiasts can be seen from the crowded activity in the product display area, lubricant technology education sessions, to participation in various interactive games prepared specifically by Motul Indonesia.
With the spirit of innovation and engagement, Motul presents a complete line-up of its products and educates visitors on the importance of choosing lubricants according to vehicle specifications.
Visitors are also spoiled by interactive games, including a warm-up session, a step-up challenge with a car racing theme, to a lucky spin wheel with premium Motul merchandise prizes. Visitors can also interact and meet directly with Motul brand ambassadors, including racer Julian Johan who recently made Indonesia proud at the 2026 Dakar Rally.
Not enough, Motul's exclusive merchandise is also a hot spot for visitors during the exhibition. Starting from limited edition apparel and collaboration editions, automotive accessories, to various Motul souvenirs, which can all only be obtained directly at the Motul booth at IIMS 2026.
"Motul Indonesia's participation in IIMS 2026 is a tangible proof of our commitment to supporting the development of the national automotive industry, not only through product innovation, but also through an interactive approach that builds closeness with consumers," concluded Welmart.