Bridgestone Introduces New Size of Ecopia EP300 Enliten Tires at IIMS 2026

JAKARTA - PT Bridgestone Tire Indonesia (Bridgestone Indonesia) has once again shown its consistency in supporting the development of the automotive industry in the country by taking part in the 2026 Indonesia International Motor Show (IIMS). At the exhibition which will take place from 5-15 February 2026 at Hall A number 8, JIEXpo Kemayoran, Jakarta, Bridgestone is present as Official Tire Partner while bringing various tire innovations designed to meet the needs of modern mobility.

Bridgestone's participation in IIMS 2026 is part of the company's ongoing steps in strengthening the national automotive ecosystem. Not only showcasing products, Bridgestone also wants to get closer to consumers through tire solutions that are safe, relevant, and in line with current vehicle trends, including electrification.

In this event, Bridgestone showcased five of its flagship product lines, namely Alenza, Turanza, Potenza, Dueler, and Ecopia. One of the things that caught the attention was the ENLITEN technology-based Ecopia EP300, which is now available in new sizes to meet the needs of Toyota Innova Zenix V and Q type users, namely ring 17 and ring 18.

"As the trend of electrified vehicles develops, consumers need tires that are not only comfortable and safe, but also able to support vehicle efficiency. Through Ecopia EP300 with ENLITEN technology and the latest size, Bridgestone presents a relevant solution for ICE, hybrid vehicles, as well as EV-ready for use on electric vehicles," said President Director of Bridgestone Indonesia Mukiat Sutikno at the IIMS 2026 event, not long ago.

Responding to the increasing adoption of electrified vehicles in Indonesia, Bridgestone Indonesia introduced two new sizes of Ecopia EP300 ENLITEN, namely 215/60 R17 and 225/50 R18. These tires were first introduced to the public in November 2023 and are designed to support energy efficiency without sacrificing driving comfort or stability in everyday use.

Ecopia EP300 ENLITEN offers lower rolling resistance to help fuel efficiency while reducing emissions. On the other hand, the grip power is maintained, including when passing on wet roads. The design and technology applied also support comfort, stability, and tire durability for long-term use.

The character is considered in line with the needs of hybrid vehicles such as the Innova Zenix V and Q types which are designed for daily mobility. Low rolling resistance helps the hybrid system work more optimally, especially in urban traffic, while the tire grip and stability provide a sense of security in various road conditions.

In addition, the aspect of tire comfort and durability is also in line with the profile of Innova Zenix V and Q type users who often rely on vehicles for family needs and long-distance travel. In that way, a balance is created between efficiency, performance, and reliability in everyday use.

In order to celebrate its 50th anniversary, Bridgestone Indonesia also presents various special promo programs during IIMS 2026. Visitors who buy two tires are entitled to a discount of up to 25 percent and the opportunity to get direct prizes in the form of merchandise such as hats, t-shirts, or polo shirts, plus free drinks.

Meanwhile, the purchase of four tires provides the opportunity to get prizes with more value, ranging from additional merchandise, drinks, to the opportunity to participate in the lottery program. All promos are only valid for transactions made directly at the Bridgestone booth during IIMS 2026, with applicable conditions and as long as supplies are still available.