Halocoko Ice Cream Achieves MURI Record through the Largest Sharing of Happiness in One Year in Indonesia

JAKARTA - The integration strategy between business growth and social initiatives led Halocoko to achieve the Indonesian World Record Museum (MURI) record for the Most Serial Ice Cream Distribution Program in Indonesia. Throughout 2025, more than 1.1 million ice creams were distributed to children through three national programs that are consistently and structured.

The record award was held at SMPN 256 Jakarta on Thursday, February 12, coinciding with the Sharing Happiness in Every Corner of the Country. This recognition from MURI confirms halocoko's position as a chocolate ice cream brand in Indonesia that has achieved this achievement, as well as strengthening the company's growth model that emphasizes social impact as part of its long-term business strategy.

Throughout 2025, halocoko will reach more than 50 regions in Indonesia and realize more than 16,000 activities through the Sharing Happiness in Every Corner of the Country, Ramadan Blessings in Every Corner of the Country, and From School to Indonesian Children's Smiles programs. In addition to distributing more than 1.1 million chocolate ice cream, this series of initiatives recorded a total impact that reached more than 2.5 million people.

The scale of implementation reflects solid operational capacity, consistency in cross-regional execution, and the effectiveness of a distribution approach that is integrated with a network of partners at the local level.

The implementation of activities in the school environment took place in a warm and enthusiastic atmosphere. The school yard was filled with smiles and cheerfulness of students who welcomed the sharing activities, with direct and intimate interaction with the halocoko team. This atmosphere of togetherness presents an unforgettable experience, while strengthening the emotional connection between the brand and the educational community.

More than just a social activity, this program is a strategic instrument in strengthening brand penetration at the community level, especially in the education environment as one of the focus of market segmentation. The community-based approach allows halocoko to build engagement from school age, strengthen brand recall, and create a foundation for long-term loyalty.

Deputy Mayor of East Jakarta Administration City, H. Kusmanto, S.Sos., M.Si., said that collaboration between the private sector and educational institutions has contributed positively to the community.

"This is not about distributing ice cream or how much ice cream is distributed, but making a real contribution and impact to the wider community, especially children," he said.

Halocoko Senior Brand Manager, Viona, emphasized that the sharing program is part of the company's long-term strategy.

"This MURI record is a validation of our approach which integrates brand expansion with measurable social contributions. The distribution of more than 1.1 million ice creams throughout 2025 not only reflects the operational scale, but also the consistency of execution in the field. In the future, we will strengthen the governance of the program to be more integrated, measurable, and sustainable," he explained.

Entering 2026, halocoko is committed to expanding the reach of the sharing program to more cities in Indonesia as well as increasing the intensity of activities in various regions. This expansion is designed as part of the company's sustainable growth roadmap, with a focus on increasing social impact, strengthening collaboration with local governments and educational institutions, and strengthening halocoko's position in the national ice cream industry through an inclusive and sustainable growth approach.