BYD Guarantees Stable Electric Car Prices Even if EV Import Incentives are Stopped
JAKARTA - BYD Motor Indonesia confirms its commitment to maintaining the stability of the selling price of electric cars in the domestic market. Although, the import electric vehicle (EV) incentives have now been stopped by the government.
This step was taken by BYD to ensure consumers still have access to EV products at competitive prices. For your information, BYD has the obligation to assemble electric vehicles in the country in proportion to the number of imported units that have been sold retail.
This situation has sparked speculation that the price of BYD electric cars, including the Atto 1 which is the cheapest model, will experience a surge after the incentive is revoked. Moreover, because some units are still in the status of Completely Built Up (CBU) or imported intact from China.
Responding to this issue, BYD ensures that the Atto 1 and other EV lines are still available. As stated by the Head of Public and Government Relations of PT BYD Motor Indonesia, Luther Panjaitan.
"Until now, we are still using the same price as last year. There has been no change, even though we are in the process of calculating," said Luther on the sidelines of IIMS 2026, not long ago.
Indeed, Atto 1 had experienced a price adjustment in the initial phase of the launch. This model was first released at a price of around IDR 195 million on the road Jakarta for the lowest variant, then adjusted to IDR 199 million and has not changed again.
"So whether there is an incentive or not, we are confident in the products we have. Hopefully BYD can maintain the level of acceptance that consumers want, compared to its products," concluded Luther.
Currently, BYD markets various electric vehicle models in Indonesia, ranging from Dolphin, Atto 3, Sealion 7, Seal, M6, to the city car Atto 1. The latter model even briefly became the backbone of sales.