The Price of the iPhone 18 Pro is Predicted Not to Rise! Apple is Said to Press Production Costs in the Middle of a Memory Price Surge

JAKARTA - The price of the iPhone 18 Pro and iPhone 18 Pro Max is expected not to increase when it is released in 2026, even though the technology industry in the world is facing a surge in memory prices due to increased AI infrastructure needs.

GF Securities analyst Jeff Pu, in a note to investors, said Apple is actively managing production costs to avoid higher selling prices. According to its supply chain sources, Apple is negotiating with memory suppliers such as Samsung and SK Hynix to get more favorable terms, amid soaring DRAM and NAND chip prices.

In addition to memory, Apple is also said to be looking for efficiency in other production lines, including camera and screen components.

Pu believes Apple intends to keep the price of the iPhone 18 Pro and Pro Max at the same level as the current generation. As an illustration, the current iPhone 17 Pro is priced starting at 1,099 US dollars for the 256GB variant to 1,499 US dollars for 1TB. Meanwhile, the iPhone 17 Pro Max is sold starting at 1,199 US dollars for 256GB and reaches 1,999 US dollars for 2TB capacity.

Although Jeff Pu's track record of predictions is considered mixed and often too aggressive in terms of schedules and specifications, his views are in line with a number of other analysts.

On January 27, 2026, renowned analyst Ming-Chi Kuo stated that Apple's memory supply in the short term is relatively safe thanks to contracts that have been secured with suppliers. He also predicts that Apple will try to keep the price of the iPhone 18 stable.

Ahead of Apple's Q1 2026 earnings report, a number of analysts have also said that Apple is still protected from a memory price spike for the time being. However, cost pressures are expected to increase as the supply cushion begins to thin.

Apple CEO Tim Cook on January 29, 2026 confirmed that the increase in RAM and flash memory prices has not affected the company, but admitted that it could be a challenge at the end of the year.

As a precautionary measure, at the end of December it was reported that Apple increased the volume of memory purchases from Samsung. The increase in orders is believed to be able to reduce the cost per module through economies of scale. However, this step has the potential to reduce the portion of orders for other suppliers such as Micron and SK Hynix.

If Apple's efficiency strategy is successful, consumers will likely not face price increases for next year's iPhone Pro line, despite increasing component cost pressures in the global technology industry.