SampoernaFest 2026 Promotes Increased Literacy and Financial Inclusion in Indonesia, Ready to Exceed Enthusiasm 2025

JAKARTA - PT Bank Sahabat Sampoerna (Bank Sampoerna) is back with SampoernaFest 2026 and is determined to surpass last year's enthusiasm in encouraging literacy and financial inclusion in Indonesia.

The SampoernaFest 2026 event has continuously had a positive impact on the company, especially by opening a larger space to support the empowerment of MSMEs through the commitment and loyalty of customers that continue to grow year by year.

Bank Sampoerna's Director of Finance and Business Planning, Henky Suryaputra, said that SampoernaFest 2026 comes with a fresher concept, more interesting experiences, and programs that are increasingly relevant to today's lifestyle.

"We saw the enthusiasm of the community at last year's SampoernaFest event in various cities in Indonesia. This encourages us to continue to innovate by presenting entertainment as well as added value through education and ease of access to digital financial services, so that people can be educated to manage finances wisely through the banking services we provide," said Henky, in a statement. , Tuesday, February 10.

As a form of appreciation to customers, SampoernaFest 2026 also brings back the Grand Prize Lottery program for Sampoerna Mobile Savings customers with a main prize in the form of 1 Jaecoo J5 car for 1 winner and 1 BYD Atto 1 car for 1 winner. Not to forget the regular lottery with prizes in the form of cash worth Rp. 25 million for 1 winner, Rp. 9 million for 5 winners, Rp. 1 million for 10 winners, Rp. 500 thousand for 24 winners, Rp. 250 thousand for 160 winners, and Rp. 150 thousand for 170 winners.

As is known, the implementation of SampoernaFest 2025 has greeted the Indonesian people in four Indonesian cities and has managed to make a positive record by attracting more than 41 thousand visitors. This enthusiasm confirms SampoernaFest's position as a festival that not only presents entertainment, but also combines lifestyle, community activities, and literacy and financial inclusion in one fun festival experience.

Throughout its implementation, SampoernaFest 2025 has partnered with 79 partners and Micro, Small and Medium Enterprises (MSMEs) from various categories, ranging from culinary to lifestyle. The presence of MSMEs also creates a lively festival atmosphere while opening up collaboration space for business actors to reach a wider customer base. This success is also strengthened by the support of more than 650 national and local media which help expand the reach of SampoernaFest information in various regions.

In terms of entertainment, collaboration with 34 local artists presents a series of performances that are the main attraction for visitors. The combination of music concerts, interactive activities, and various experience zones make SampoernaFest 2025 warmly welcomed in every city.

More than just a festival, SampoernaFest 2025 also serves as a bridge for the community to get closer to Sampoerna Mobile Banking digital banking services from Bank Sahabat Sampoerna, as well as a means of education and increasing literacy and financial inclusion in the community. Throughout the series of events, SampoernaFest managed to record thousands of new customers, proving that the community is increasingly open and interested in practical, safe, and easy-to-use digital banking solutions.

Through various activities in the festival area, visitors can not only directly experience the ease of transactions and account opening, but also gain a better understanding of financial management, saving habits, and the use of Sampoerna Mobile Banking features designed to facilitate daily financial needs. This is also in line with the experience felt directly by customers.

The long-term benefits have also been felt by Wansen Halim, the winner of the BYD Seal Premium main prize of the Sampoerna Mobile Saving 2025 lottery.

"The flowers are attractive, the programs are good, so don't hesitate to save here. Sampoerna Mobile Banking is safe and reliable for transactions. Thank you Sampoerna Mobile Banking. Come on, be diligent in saving and transacting," he said.

This statement further confirms Sampoerna Mobile Banking's commitment to providing digital banking services that are not only practical, but also safe and trusted for the community. This positive achievement in 2025 is a standard for SampoernaFest to continue to move forward.

Stay tuned for the excitement of SampoernaFest 2026, which will bring the performances of well-known musicians in the country to other cities. Keep monitoring Instagram and Tiktok @sampoerna.fest and Youtube Sampoerna Mobile Banking or the official website sampoernafest.com for the latest information. Don't forget, download and register Sampoerna Mobile Banking on the App Store and Google Play to enjoy various transaction facilities.