Instagram Replaces Swipe Up Option In Stories, Why?

JAKARTA - Instagram has reportedly removed the swipe up option on the Stories feature. This change was immediately questioned by many users, especially those who have many followers.

The reason is, the swipe up option is quite important for influencers in promoting content. However, with the loss of the ability to swipe up on Instagram Stories and replace it with sticker links, of course content promotion is no longer exclusive.

"We're constantly working to improve the user experience using Instagram Stories, and this new sticker trial also allows our users to be more creative when adding links to their Stories," said a Facebook spokesperson.

Sticker Link (SocialmediaToday)

It is known that the Swipe Up option works by way of the user pinning a link to it, if it is already the user can share it in the Stories feature. Then, followers can swipe through the content of the Stories that have been embedded in the link.

However, if the Swipe Up option is replaced with a link sticker, then the follower is required to press the link sticker in order to review the embedded link first, then if the link is deemed safe for the Follower, then he or she can proceed to that link.

"We will begin testing a link sticker that makes it easier for users to share links from other users in Stories and expanding trial access to the link feature to a smaller number of users," a Facebook spokesperson said.

Instagram recognizes that sharing links or links will provide new ways to support and facilitate daily activities, and share what matters.

Furthermore, so far, sharing links by swiping up on the screen has indeed become a way and an important thing, especially for educational organizations and institutions to encourage changes around equality and social justice over the past year.

"We are also focused on researching and developing solutions to control the risk of criminals, spam, and the spread of misinformation that may arise from this feature," he added.