Partnering with iBox, ONPOINT Promotes the Expansion of Sports Audio Products

ONPOINT, a global brand from Indonesia that operates in the field of sports recovery and performance, strengthens its business expansion strategy by introducing IRON Open Ear Headphones at the iBox Indonesia retail network.

This move marks ONPOINT's efforts to expand offline distribution while increasing penetration in the sports audio device segment, which is increasingly competitive as the active lifestyle of urban people grows.

IRON Open Ear Headphones are equipped with bone conduction technology that allows audio to be delivered without closing the ear canal.

This technology is considered relevant for users who need a balance between entertainment and vigilance towards the surrounding environment.

In terms of specifications, this device has bagged IP68 certification, making it dust and water resistant, and supporting use for various sports activities, including swimming. The product also comes with Bluetooth 6.0, 32GB internal memory for MP3 players, and fast charging features.

ONPOINT Indonesia CEO Wira Surya said that the collaboration with iBox is part of the company's medium-term strategy.

"Through iBox, we want to expand the distribution reach of ONPOINT while increasing the brand awareness of IRON products in the audio consumer segment," he said.

Currently, the IRON Open Ear Headphones are available at more than 150 iBox outlets in various regions of Indonesia.