Lacoste Turns Jakarta Padel Court into an Effortless Fashion Stage

JAKARTA - If you think padel is just a new sports trend, Lacoste has just proven that this green field is the stage of today's lifestyle. Through the Lacoste Padel Tournament, this French brand officially took over its first padel court in Indonesia, specifically at the Social Padel House, Setiabudi.

This move is not just a tournament, but a style statement: that the era of French fashion-sport has arrived in Jakarta.

Under the auspices of legendary tennis DNA, Lacoste sees padel as a natural extension of their philosophy. Padel is no longer just about chasing points, but about the dynamic, social, and of course - effortless chic of urban life.

On the field, which has been transformed with the aesthetics of this iconic crocodile, technical performance is perfectly fused with self-expression. Lacoste invites a new generation to embrace understated sophistication - to look elegant without having to look too hard.

It's not Lacoste if it doesn't present an evocative visual. This exclusive collaboration with Social Padel House by Ismaya has been transformed into an "editorial life". The padel court is no longer just a place to sweat, but a background for a premium lifestyle that is photogenic.

A number of trend-driving figures such as Teddy Adhitya, Winona Willy, Gitta Yunanda, Kenny Gabriel, to Devina Mahendriyani were present to bring this narrative to life. They showed how the Lacoste collection's fluid silhouettes and timeless designs can be worn confidently, both while smashing on the court and while relaxing and enjoying leisure time in the lounge area.

Through this takeover, Lacoste reinforces its position at the intersection between sport and contemporary culture. The classic tradition of tennis is brought to a more elevated level, creating a progressive sport-lifestyle culture in Indonesia.

For fashion and lifestyle enthusiasts, this activation is a reminder that fashion is about how we move and connect. Lacoste has successfully turned the padel court into a symbol of modern elegance: a place where sport, style, and social connections meet naturally.