Welcome New Rider Fermin Aldeguer, Gresini Racing Partners with Chocolatos as Strategic Partner
JAKARTA - Indonesia's favorite wafer stick and chocolate drink brand, Chocolatos, has officially carved a history in the international arena. This flagship product of PT Garudafood Putra Putri Jaya Tbk officially announced a strategic partnership as a sponsor of the BK8 Gresini Racing team in the MotoGP until the 2027 season.
This step makes Chocolatos the first Indonesian snack brand to successfully penetrate the ranks of official sponsors at the most prestigious motorcycle racing event in the world.
Global exposure at the Alex Marquez and Fermin Aldeguer Motor
Through this multi-year deal, the Chocolatos logo will be clearly displayed on the team's main elements. Racing fans can see this local brand logo on:
BK8 Gresini Racing racing motorcycle livery. Racing leathers (racing suits) on the chest of the riders Alex Marquez and Fermin Aldeguer. Pit-box panels, operational vehicles, to the team's hospitality area.The presence of this logo is projected to get maximum exposure from millions of pairs of global viewers, both through television broadcasts and MotoGP digital platforms.
Synergy of Italian Taste and Italian Team
This partnership is not without reason. Hardianto Atmadja, President Director of Garudafood, explained that this collaboration is a big step in the company's global strategy.
"Chocolatos is proud to partner with Gresini Racing. Their values of innovation and technical excellence are in line with our spirit. Through MotoGP, we want to strengthen Chocolatos' vision as a universal brand and trusted by global consumers," said Hardianto.
The selection of Gresini Racing is also very iconic considering the identity of Chocolatos which carries the taste of Italian chocolate, in line with the background of the legendary Italian team.
Indonesia as the Main Market of MotoGP
Carlo Merlini, Commercial and Marketing Director Gresini Racing, also welcomed the arrival of this new partner. He emphasized that Indonesia is one of the largest MotoGP fan bases in the world.
"Chocolatos is inspired by Italy and chose us to strengthen the message. Their presence adds to the long list of our strategic partners from Indonesia, proving how important this market is for MotoGP," said Merlini.
This cooperation is a tangible proof of the confidence of Indonesian original brands to compete at the highest level. With a contract duration until 2027, Garudafood is committed to continue to bring Indonesian pride to the international arena while expanding global market penetration.