Chinese Brands Raid, Suzuki Prepares New Product Moves in 2026

JAKARTA - The Indonesian automotive industry is predicted to continue to be enthusiastic thanks to the presence of various new brands, especially Chinese brands that continue to arrive at the homeland market. PT Suzuki Indomobil Sales (SIS) has a strategy to strengthen competitiveness, especially in the four-wheel vehicle segment, as stated by the Deputy to 4W Sales & Marketing Director of PT Suzuki Indomobil Sales, Dony Saputra. He said that Suzuki's main focus remains departing from the company's basic mission, namely providing high-quality products and services that are consumer-oriented. "At Suzuki, our mission is the same, namely providing high-quality products and services that are consumer-oriented," he said, when met in the Jakarta area, some time ago.

"Introducing new products that have high value. So we have prepared several models in 2026 to stimulate the market, and of course to be able to increase our competitiveness against the market in Indonesia," he added. One of Suzuki's new products will be launched at the IIMS exhibition, which will take place on February 5. It is likely that the car is the eVitara, which already exists in India.