GoApotik Wins Indonesia Digital Marketing Champions 2025

JAKARTA - In the midst of the increasing need for quality health products that are easily accessible and trusted, many pharmacies, especially in rural areas, still face challenges in developing their businesses to expand consumer reach and improve sales performance in the digital era. Transforming marketing based on technology is one of the keys to answering these challenges.

Responding to this need, GoApotik is present as a digital health platform that utilizes technology and digital marketing strategies to help pharmacies expand consumer reach, increase marketing efficiency, and drive sustainable sales growth.

GoApotik is a digital product from PT Karsa Inti Tuju Askara (KITA), a subsidiary of PT Medela Potentia Tbk (MDLA). Director of PT KITA, Ruth Retno Dewi explained that GoApotik focuses on easy access to health products for the public, ranging from vitamins, medicines, supplements, to herbal medicines. Until now, GoApotik services have reached 483 cities throughout Indonesia.

As the digital ecosystem develops, GoApotik adaptively develops various marketing initiatives by adjusting the latest digital platforms and trends. This strategy has proven to provide added value for pharmacies and health brands that work together, especially in expanding distribution and reaching consumers in various regions.

"Through the digitization of marketing activities, we facilitate pharmacies to expand their distribution reach and deliver products throughout Indonesia," said Ruth, in a written statement, Monday, February 2.

For the success of this digital marketing strategy, GoApotik won the Indonesia Digital Marketing Champions 2025 award with the title of Excellent in the SWA Business Digest Champion Awarding event held by SWA Magazine and Business Digest.

Based on the jury's assessment, GoApotik was judged to have successfully improved marketing and sales performance through the use of technology and the development of smart, effective, and efficient digital strategies. GoApotik achieved the highest rank with a final score of 88.9, surpassing a number of other companies that participated in the event.

Chairman of SWA Media Group, Kemal Gani, said that the digital marketing strategy carried out, GoApotik has had a real impact on its customers.

"With the support of technology, GoApotik currently helps around 8,000 pharmacies, the majority of which are MSMEs. This shows that digital marketing is not just about chasing traffic or popularity, but is able to provide real value for customers," said Kemal.

The award was presented by SWA Deputy General Manager, Sujatmaka; and representative of the jury board, Dr. Istianto, to Ruth Retno Dewi on Tuesday, January 27, 2025 at the Shangri-La Hotel, Jakarta.

On this occasion, the Director of PT Medela Potentia Tbk, Wimala Widjaja; Information Technology Director of PT Medela Potentia Tbk, Cahyadi Suwindra Sugondo; and Growth Strategy Manager of GoApotik, Edy Harianto.

"Thank you to SWA Magazine and Business Digest for the award as Indonesia Digital Marketing Champions 2025 with the title of Excellent. This award is motivation for us to provide digital marketing strategies that have an impact that add value to UMKM pharmacies, to make it easier for people to access quality medicines and health products throughout Indonesia," said Ruth.

In line with this, the Director of PT Medela Potentia Tbk, Wimala Widjaja, said that GoApotik's achievement was in line with the company's commitment to encourage digital transformation in the health sector.

"Through the use of technology, PT Medela Potentia Tbk encourages the creation of a more inclusive Indonesian health ecosystem. The achievement of GoApotik is proof of our commitment to supporting pharmacies and health business actors, as well as expanding public access to health products throughout Indonesia," added Wimala.

This achievement strengthens GoApotik's position as an adaptive and innovative digital health platform, as well as reflecting PT Medela Potentia Tbk's commitment to driving digital transformation as part of the company's long-term growth strategy.