Hartadinata Abadi Launches HRTA Gold Application, a Safe and Convenient Gold Buying and Selling Solution

JAKARTA - PT Hartadinata Abadi Tbk (HRTA) officially launched the HRTA Gold application as an application-based gold trading platform that makes it easy to buy physical gold and jewelry in a practical and safe way. This application is an initiative to digitize gold transactions that presents an easy, safe, and fast transaction experience in an integrated ecosystem. This step also strengthens Hartadinata Abadi's position in the increasingly integrated gold industry ecosystem.

In recent years, the trend of online shopping has become a routine activity for many digital users. Many consumers make purchases regularly through marketplaces or mobile applications. Based on Bank Indonesia data, e-commerce transactions in the third quarter of 2025 reached 1.44 billion transactions, growing 20.5 percent (yoy) with a value of IDR 134.67 trillion. This is due to the increasing public interest in the ease, flexibility, and access to transactions offered by digital platforms compared to traditional methods.

In line with this trend, the HRTA Gold application is designed to provide maximum value for users by offering easy access, reliable security systems, and competitive financial profit opportunities. This launch reaffirms Hartadinata's commitment to providing customers with ease and satisfaction in trading gold in today's digital era.

"The launch of the HRTA Gold application is our strategic step in encouraging the digital transformation of the gold business. We want gold to be an instrument that is increasingly close and easily accessible to the public. Through the HRTA Gold application, the public can not only enjoy a practical and safe gold transaction experience, but also feel the ease of access and added value in every transaction," said Hartadinata Abadi's President Director, Sandra Sunanto, in a statement, Monday, February 2.

In addition to offering more competitive prices, the HRTA Gold application presents various exclusive features and attractive promotions that can only be accessed through the digital platform. Users can earn points from every transaction by joining as a member, which can later be exchanged for shopping EMASKU® and Ardore® products on the HRTA Gold application.

This application also allows users to monitor the latest gold prices, to buy back online. In addition, there is also a referral program that provides additional benefits for users who invite others to transact through the HRTA Gold application. All gold shipments through the HRTA Gold application are insured, and have cooperated with trusted courier partners.

In terms of quality, in addition to KAN and SNI accreditation certificates, HRTA Gold's EMASKU® products are packaged with Bullion Protect features as a comprehensive gold quality protection system. Through a combination of standardized test methods, high-precision equipment, and nationally and internationally recognized quality control, Bullion Protect provides an additional layer of security for consumers from the risk of non-compliance with the product's level and counterfeiting. Thus, consumers get a guarantee that the gold they own is not only valuable, but also scientifically verified and credible.

"The presence of the HRTA Gold application is expected to expand public access to efficient gold transactions and support the sustainable growth of the HRTA business ecosystem," continued Sandra.

During the launch period, users can enjoy special launch promos in the form of free shipping to all of Indonesia. In addition, users can also enjoy various attractive offers, including discounts of up to IDR 1 million for the purchase of EMASKU®️ products with a weight of 2-100 grams, and discounts of up to IDR 15,000 per piece for the purchase of EMASKU®️ with a weight of 0.1-1 gram, according to the terms and conditions. This special promo is only valid for transactions through the HRTA Gold application and can be enjoyed during the period of 2-8 February 2026.