BRI Insurance Re-Receives the Best Public Relations Era Digital Award at IPRA 2026
JAKARTA - BRI Insurance again won an award as the Best Public Relations 2026 in Sustaining Corporate Reputation through Proactive Public Outreach (Category: General Insurance) at IPRA 2026, the award was received directly by Jimmy Prawiradigja, Technical senior Executive Vice president at Parle Senayan on January 29, 2026.
Muhamad Ihsan as CEO & Chief Editor revealed that the role of PR has an important role as a connector that builds a bridge between organizations and various stakeholders.
"Many are unaware that controlling information, maintaining an image, and maintaining an image in public is a very difficult job," said Ihsan.
The award received by BRI Insurance as the Best Public Relation is a form of trust from stakeholders and all other related parties to BRI Insurance.
At the event, Jimmy also said, "Of course, this IPRA 2026 award is an encouragement for BRI Insurance to always provide the best performance in increasing trust while maintaining the good image of the Company."
The IPRA 2026 Award is given to companies that have excellent public relations performance from various industrial sectors, using desk research, media monitoring, and expert panels approaches for the award assessment.
When asked for his statement, Budi Legowo as President Director of BRI Insurance expressed his gratitude because BRI Insurance was given a truly great trust to win an award at IPRA 2026.
"I would like to express my deepest gratitude for the trust of the community or stakeholders and all parties involved in this award, hopefully in the future we will continue to innovate and transparency in corporate communication that can provide value for all levels," said Budi.
The assessment criteria include qualitative monitoring media to assess the company's strategic policies by analyzing the number of positive news related to the company's performance in the implementation of public relations.
BRI Insurance is a Loss Insurance Company and is part of the BRI Group, so in order to minimize errors in the editorial and selection of illustration images, BRI Insurance is a different company from Bank BRI, BRI Life, BRI Finance and other BRI subsidiaries both in terms of business and official logo appearance.