Changan Deepal S07 Main in the Country's Premium Segment, This is the Target Consumer

JAKARTA - The wave of electric cars from China in Indonesia continues to grow. This time it's Changan's turn to join the market, while directly targeting the upper class through the presence of the Deepal S07 electric SUV.

This move makes competition in the premium segment increasingly dense. Deepal S07 is not alone, because there are already a number of other Chinese brands that have previously targeted similar niches.

Even so, Changan is confident that its products are able to offer a different value for Indonesian consumers. Head of Marketing Changan Indonesia Ridjal Mulyadi, said Deepal S07 is aimed at professionals who follow technological developments.

"Maybe if the family is still young, who is quite familiar with technology, then of course if the premium field, it must have purchasing power in that class, yes. So it's actually the more tech-savvy, well educated, yes," said Ridjal during the Deepal S07 test drive, Friday, January 30.

He added, Deepal S07 is not just a regular electric SUV. In terms of design, this model carries a modern, assertive line character, and has even won several awards in the field of design.

Meanwhile, in terms of technology, Changan claims to bring features that its rivals do not necessarily have. "Then if it's technology, yes we have 19 ADAS for example, then we have augmented reality, that's not necessarily owned by other competitors," added Ridjal.

Changan Deepal S07 is an e-SUV with a techno-sporty approach that looks aesthetic and dynamic. Carrying the tagline Born to Outstand, this vehicle is equipped with smart technology, premium comfort, and Golden Shield Battery, so it targets consumers who want a balance between performance and luxury.

Deepal S07 relies on an electric motor with a capacity of 160 kW with a peak torque of 320 Nm. Meanwhile, the battery with a capacity of 79.9 kWh allows a maximum range of up to 560 kilometers.

Switching to the safety sector, this electric SUV is already armed with ABS+EBD, ESP, TCS, parking reminder mode, front-rear parking radar, airbags, electronic child lock, intelligent drive safety assistance, and various other protection features.

Finally, regarding the price, this electric SUV is offered at Rp609 million on the road Jakarta or an increase of Rp10 million since it was introduced late last year.