Ford PIK 2 Dealer Officially Operates, Strengthens RMA Indonesia Expansion

JAKARTA - RMA Indonesia officially added a network of Ford dealers that are officially present in PIK 2, and marked a strategic step in expanding the network and strengthening Ford's presence in an area with high growth potential.

Located at Jl. M.H. Thamrin No.69, Salembaran, Kosambi Sub-district, Tangerang Regency, Banten, this dealer is part of Ford RMA Indonesia's strategy to develop new white space businesses, as well as expanding the reach of services to customers in an ever-growing region.

The presence of this dealer allows Ford to reach a wider customer base with integrated facilities and services. From a business perspective, PIK 2 was chosen as a strategic location as it grows as a new business and lifestyle area supported by modern infrastructure and increasingly strong accessibility. This area is considered to have long-term potential in line with Ford's strategy to strengthen its presence in areas with sustainable growth.

Regional Director of RMA Indonesia, Roelof Lamberts, said that the opening of the PIK 2 Ford Dealer was part of Ford's long-term strategy through RMA Indonesia.

"The opening of Ford PIK 2 reflects our commitment to continue to develop Ford's business sustainably in Indonesia. PIK 2 is an area with strong growth potential and is a strategic new white space for Ford RMA Indonesia to reach a wider customer base, while strengthening the business foundation going forward," he said. , in an official statement received, Friday, January 30.

Ford PIK 2 is designed in accordance with Ford's latest Corporate Identity, which reflects Ford's modern, strong, and customer-oriented brand direction. This dealer is also the first Ford dealer in Tangerang to fully adopt the latest Corporate Identity, while setting a new standard in the Ford retail experience in the country.

On the same occasion, Ford RMA Indonesia Sales Director, Erik Pascanugraha, added that the presence of this dealer will strengthen the sales strategy and customer experience.

"Ford PIK 2 is designed to provide a more modern and relevant retail experience with today's customer needs. With a strategic location and integrated facilities, this dealer will expand Ford's service reach while supporting sustainable sales growth," explained Erik.

The opening of Ford PIK 2 is the result of collaboration between Ford Global, RMA Group, and RMA Indonesia, together with dealer partner PT Trijaya Auto Mandiri (TOM Dealers)

Through the opening of the Ford PIK 2 dealer, Ford and RMA Indonesia hope to strengthen customer confidence, encourage sustainable business growth, and make a positive contribution to the development of the national automotive industry.