Retail Trend Analysis 2025: Household Needs in Non-Java Region Experience Significant Growth

JAKARTA - The national retail landscape throughout 2025 shows interesting changes with the increasing purchasing power of the community in various regions of Indonesia. No longer centered in large cities on the island of Java, household shopping activities are now growing significantly in tier 2 and tier 3 areas, reflecting the standardization of consumer needs in various regions.

Internal data from MR.D.I.Y. Indonesia shows that expansion to remote areas, including the opening of the 1,200th store in Sumbawa, West Nusa Tenggara, is in line with the increasing public expectation for affordable modern retail access.

Shifting Shopping Behavior: More Planned and Functional

Apart from geographical factors, there is a shift in shopping behavior where Indonesian consumers are now more selective. Functionality, durability, and price efficiency are the main considerations before making a transaction.

MR.D.I.Y. Indonesia President Director, Edwin Cheah, noted that cross-regional consumers now have increasingly similar needs profiles.

"The even demand in various regions shows that Indonesian consumers now have the same expectations for functional and high-value household products. The expansion of the retail network ensures that every family has equal access to solutions for their daily needs," said Edwin.

Throughout 2025, this "smart shopping" trend is seen from the most sought-after product categories. Practical products such as soap dispensers and multifunctional folding tables are favorites because they are relevant to modern living styles that prioritize space savings. On the other hand, the category of accessories and hobby complementary products remains stable as a companion to the main needs.

Ramadan 2026 Projection: Spend Early and Measure

Ahead of the Ramadan momentum, retail markets are predicted to experience a surge in activity earlier than in previous years. However, unlike the impulsive trend of the past, this year's consumers are projected to shop in a more measured way.

The main focus of spending is expected to be on kitchen equipment and supporting family togetherness at home. People tend to take advantage of value offering programs to maintain purchasing power in the current economic dynamics.

"We see that consumers are getting smarter. The priority of meeting household needs is now accompanied by consideration of product flexibility and budget efficiency. With prices that remain competitive, consumers can allocate their funds for other primary needs," concluded Edwin.