Mattress Manufacturer Introduces Biocrystal Technology Product, Targeting Productive Product Age Market

JAKARTA - Premium mattress manufacturer Serta introduces its latest innovation in the form of a mattress product with Biocrystal technology, which is claimed to help relieve stress, increase relaxation, and support optimal sleep quality.

Brand Manager Serta, Rena Lesmana, said that quality sleep, especially in the deep sleep and REM (Rapid Eye Movement) phases, has a crucial role in physical recovery, emotional stability, and overall mental health.

"Awareness of the importance of quality sleep is part of a modern lifestyle. Good sleep quality contributes directly to emotional balance and productivity," said Rena.

To strengthen market education in Indonesia, PT Duta Abadi Primantara as the brand holder of Serta presents Vesna Pavletic, Founder of Biocrystal Croatia.

He explained that Biocrystal material based on natural materials has undergone a series of studies at European institutes and has been proven to provide relaxation effects, such as relieving muscle tension, calming the heart rate, and helping to regulate body temperature.

Rena added that the effect of Biocrystal works optimally through continued use, similar to relaxation therapy that is carried out regularly.

All iPedic and Naturel collections are now equipped with Biocrystal technology. The iPedic series consists of iProminence, iSplendor, iBalance, and iPosture, while Naturel is available in Tranquility, Marvelous, and Passion types.

This product targets all market segments, with a main focus on consumers aged 25-40 years who have high levels of stress due to lifestyle and work pressure.

Mattress prices start at IDR 10 million and are available at Butik Sleep&Co., American Giant Mattress (AGM), modern channel, to e-commerce platforms.