EU Forces Gemini Secret and Search Data Open to Rivals
JAKARTA - Technology giant Alphabet is now facing a nightmare after the European Union's antitrust regulator officially moved to force Google to open access to its exclusive services to competitors.
In the latest legal move under the Digital Markets Act (DMA), the European Commission confirmed that Google can no longer keep the technological advantage of its Gemini artificial intelligence or its search engine data only for the company's internal interests.
The tension peaked when the Head of Technology of the European Union, Henna Virkkunen, stated that his party would provide very specific technical guidance so that third-party search engines and AI developers would have equal access rights to the Android operating system.
This means that the advanced features that have made Gemini superior on Android phones must be enjoyed by other AI providers without discrimination. Not only that, Google is also forced to hand over anonymous data related to rankings, queries, and clicks from Google Search to its competitors to create a competition that is considered fairer.
Responding to the pressure, Google immediately launched a counterattack by expressing deep concerns. Google's Senior Competition Advisor, Clare Kelly, emphasized that this policy is based more on the complaints of rivals than on consumer interests.
Google warns that forcing the opening of sensitive data and the integration of these systems risks damaging user privacy, weakening the security system of the device, and turning off the passion for innovation because the company's secret kitchen is now forced to be shared for free with its business rivals.
The EU's drastic move follows a similar pattern that was applied to Apple two years ago to dismantle their closed ecosystem. With a target of completing the procedure within six months, the antitrust authorities confirmed their commitment to ensuring that the massive technological shift in the AI era is not only dominated by a handful of Silicon Valley giants.
If Google fails to comply with these guidelines, they risk facing huge fines and forced changes to the business model that has dominated the internet for decades.