Feeling Bored, Charli xcx Wants the Success of the Brat Era to End

JAKARTA - British pop star Charli xcx made a surprising statement while attending the premiere of her latest film, The Moment, at the Sundance Film Festival, last weekend.

The 33-year-old musician revealed his desire to immediately end the era of the "Brat" album, which has become a global cultural phenomenon over the past year.

Charli admitted that he was at a saturation point and felt the need to get out of the creative zone that had catapulted his name to the top of popularity.

Creative fatigue was admitted to have emerged after he felt he had given everything to the project. He explained, this transition is a natural thing for an artist who wants to continue to grow.

"Right now, I feel like—just like my character in the movie—I really want this Brat era to stop," Charli XCX said at a press conference at the Sundance Film Festival, quoted by NME, Tuesday, January 27.

The singer, whose real name is Charlotte Emma Aitchison, added that she was thirsty for new challenges outside the conventional music industry. He likened his creative process to moving to a new place to find a fresher atmosphere.

"I think for all of us as artists, we want to challenge ourselves. You want to change the 'creative soup' you're in and go live in a different bowl for a while," he added.

Charli's desire to stay away from the pop music frenzy seems to be coming true soon through his involvement in various big screen projects. In addition to starring in the film The Moment directed by Aidan Zamiri, Charli is also scheduled to appear in the comedy drama film 100 Nights Of Hero.

Not only that, he has just released a background song titled "Wall Of Sound" for the adaptation of Emerald Fennell's film Wuthering Heights starring Margot Robbie and Jacob Elordi.

This shift in interest is not without reason, because Charli openly said that the film world gave her greater inspiration today than music. She felt "empty and barren" after the massive success of Brat which demanded a lot of energy.

"Towards the end of the Brat era, I felt as if I was squeezing blood from a stone, trying to get the last drops of life from an idea that I had been harboring for years," he said.

As for the direction of his music in the future, his loyal producers such as A.G. Cook and Finn Keane have revealed that Charli's next album will have an "Anti-Brat" concept.

Charli himself confirmed that he was experimenting a lot with string music arrangements and didn't mind if his work later wasn't as smooth as the previous album. For him, honesty in working is much more important than just maintaining a trend that he thinks is time to end.