Galaxy AI Adoption Hits 86.9 Percent on Samsung Flagship Phones in 2025

JAKARTA - The use rate of Galaxy AI is reported to continue to increase year by year. This is seen in the data shared by Samsung regarding the adoption of Galaxy AI on its flagship devices.

Internal company data shows that Samsung's flagship Galaxy AI reached 86.9 percent in 2025. This achievement shows that almost nine out of ten users are now actively using Artificial Intelligence (AI) features on their devices.

This figure is seen to have grown compared to the previous year. In 2024, data on the adoption of Galaxy AI on Samsung's flagship devices only touched 71.6 percent.

According to Samsung, this data shows a shift in consumer behavior. AI is no longer an innovation to try, but has turned into a means to search for information, process visual content, and speed up decision-making.

"The usage rate of 86.9 percent shows that Galaxy AI is no longer just an additional feature," said Ilham Indrawan, MX Product Marketing Senior Manager of Samsung Electronics Indonesia, in a statement received. Quoted on Monday, January 26.

Samsung also revealed the Galaxy AI feature that is most used by its device users. According to internal data, the Circle to Search feature is the most dominant with a usage rate of 76 percent.

This shows that users really need a tool to search for information directly from the screen without having to switch to another application. In addition, the Photo Assist and Generative Edit features are also very popular for perfecting content.

Users can now be creative without having to go through a complicated photo editing process and waste time. Seeing all this data, Samsung predicts that 2026 will be a turning point where AI really becomes a staple for users.

Therefore, Samsung is committed to continue to bring AI innovations that are increasingly relevant to user needs. This new approach is believed to make it easier for all Samsung users to carry out their daily activities.