Furniture Exhibition Becomes an Inspiring Educational Space

JAKARTA - Furniture exhibitions not only serve as a place to showcase products, but also as a means of learning for the entire industry ecosystem. Through exhibitions, business actors, designers, academics, and the public can understand how the furniture industry works holistically, from material selection to ready-to-use products.

The furniture industry consists of various interconnected stages. The process starts from processing raw materials, followed by design planning, production stages, to distribution to the market. The furniture exhibition presents all these stages in one room, so visitors can see the relationship between one process and another.

Held at two locations in Jakarta, the newly opened Nusantara International Convention Exhibition (NICE), PIK 2, and JIExpo Kemayoran, the most influential and leading trade fair in Indonesia which covers the integrated material, manufacturing, furniture, and interior sectors presents a comprehensive business and knowledge platform for industry players.

As part of this strategic alignment, Amara Group and Koelnmesse GmbH will jointly take over the management of IFFINA+, ASMINDO's flagship annual furniture exhibition, and join the organizing team of IFMAC WOODMAC, Indonesia's leading woodworking machine exhibition.

"This coordination brings together various major industry platforms in line with the way the furniture industry works today," said Dedy Rochimat, Chairman of ASMINDO, quoted from an official statement from Amara Group.

"This initiative supports business development and access to international markets through a comprehensive industry platform from upstream to downstream," he continued.

In addition to showing the final product, the furniture exhibition also showcases production technology, manufacturing systems, and material innovations. This provides an opportunity for industry players to learn the latest developments and adapt them to market needs. For the educational community, the exhibition is a source of direct learning that complements classroom theory.

The furniture exhibition also encourages the exchange of knowledge between sectors. Discussions, forums, and sharing sessions allow participants to discuss important issues such as production efficiency, product quality, and sustainability. Thus, the exhibition serves as a dialogue space that brings together various points of view.

"This concept of co-location and coordination is an important milestone in the development of industrial platforms in Indonesia and the Asia-Pacific region," said Mathias Küpper, Managing Director and Regional President Asia Pacific Koelnmesse Pte Ltd.

"With the strong support of ASMINDO, this initiative strengthens Indonesia's position as a manufacturing center and a more strategic source of production, while providing a relevant platform for international and regional actors for business development, knowledge exchange, and long-term collaboration," he continued.

From a design perspective, furniture exhibitions serve as a bridge between creativity and industry. Design is understood not only as aesthetics, but also as a solution that considers function, materials, and production processes.

"By connecting design, material, and production in a coordinated industry week, this platform encourages more effective collaboration along the value chain," said Adi Surya Triwibowo, S.Sn., M.Ars., Chairman of HDII for the period 2024-2027.

For the general public, furniture exhibitions help increase understanding that furniture is the result of a long process involving expertise, technology, and planning. This understanding can foster an appreciation for the quality and value of a product.

Overall, the furniture exhibition serves as an educational medium that brings together various industry elements in one ecosystem. With an integrated and knowledge-oriented approach, the furniture exhibition supports the development of a more sustainable and adaptive industry to change.