IBOS EXPO 2026 Officially Opened, Presenting 70 Brands & Business Opportunities in Bekasi

JAKARTA - The Indonesia Brand & Business Opportunity Show (IBOS EXPO) 2026 exhibition, which brings together prospective business partners with various business opportunities, such as distribution, agency, reseller, partnership, franchise, collaboration, to official business support, has been opened.

The exhibition, which will be held from January 17-18, 2026, at the Grand Galaxy Park (GGP), Bekasi West Java, presents more than 70 brands & business opportunities, which are brands with distribution business models, agency, reseller, partnership, franchise, collaboration, to business support that are ready to be developed.

INFOBRAND.ID CEO, Susilowati Ningsih, conveyed that the momentum of 2026 is the right time for local brands to take a step further. This is because local brands are already trusted and become the main choice of the community.

"The challenge is how that trust is translated into national growth through a strong distribution network and partnerships. This is the essence of the theme Scale Up Your Brand: The Secret of Local Brands to Become National Players," he explained.

Therefore, he hopes that through IBOS EXPO 2026, he hopes that more local brands will dare to open up opportunities for collaboration, as well as more business partners in various regions who have access to quality brands and are ready to be developed.

In this exhibition, he said again, his party targets the number of visitors to reach approximately 5,000 visitors, consisting of prospective business partners, distribution actors, regional entrepreneurs, investors, to the public who want to start a business.

The reason is, he continued, various interesting events decorate IBOS EXPO 2026, such as the Brand Indonesia Summit, Entrepreneur Summit, BizTalk Bincang Business Opportunities, and Awarding such as Top Opportunity Choice Award and Top Entrepreneur Choice Award.

Top Opportunity Choice Award 2026 as a form of prestigious appreciation and recognition given to franchise, partnership, and distribution business opportunity brands that are considered superior and become the choice of prospective partners based on three main parameters: Brand Popularity Aspect, Brand Interest Aspect, and Business Opportunity Choice Intention Aspect.

Meanwhile, the TOP Entrepreneur Choice Award is given to Indonesian entrepreneurs who have demonstrated achievements in building and developing businesses based on aspects of business concepts, recognition, and business impact.

"This series is designed to strengthen the understanding that brand scale-up is not only about expansion, but also the readiness of systems, strategies, and supporting ecosystems," he said.

Meanwhile, the General Chair of the Indonesian Brand Association (ABI), Tri Raharjo, highlighted the strengthening of consumer confidence in local brands. Based on various consumer surveys throughout 2025, the majority of the Indonesian people are increasingly choosing and proud to use local products.

However, he assessed that the next challenge is not only to create more brands, but to open access so that more people can be involved in the business world through proven and sustainable business models.

"The question we have today is not only about creating brands, but how these strong brands open up opportunities for cooperation. Both through distributors, agencies, resellers, partnerships, franchises, to collaboration with makons," he said.

He emphasized that business development does not always have to start from scratch, but can be done through collaboration with brands that already have a clear system, operational standards, support, and positioning.

"Brands that want to move up a class must be supported by a strong system and sustainable support. When brands, systems, and partners are in sync, what is created is not just a transaction, but a sustainable business," he said.

The list of exhibitors or participants in the IBOS EXPO 2026 exhibition is; Blue Drinking Water Depot, Gaabor, Purela, Turkish Kebab baba rafi, Mlen diary, Lark Prasetia, Viva Apotek, Kalon, Nubiko, JNE, Pinkrabbit, Roona, Tistea, Bahterapack, Nusantara Processed Taste, Pempek Sari, Doyan Ayam, Adista Animal Care, Wincheez, Acold, MK Skin, Magfood, Burger bangor, Agree, WRP, Montiss, Nama beauty, Pegadaian, Pospay, Poipoi, L'Essential, Print box, Verona, Dini by Dhini Aminarti, PT SIC, Dawa, Kacamatamoo, Noes, Nutrifarm, Ban Leng, Apotek Heka, Isku, Mr Spin, Scarlet Racing, Barber Smart, Kala Coffee, Jajanan Bekasi, Norco, Mindo, and Other Brands.

For people who want to visit, the ticket price is IDR 20,000 and for Couple Ticket IDR 15,000, IBOS EXPO 2026 tickets can be purchased online or directly at the exhibition location. Online ticket purchases can be made through the page https://ibosexpo.infobrand.id/tickets/purchase, filling in personal data, payment, and confirmation of e-tickets sent via email. With this easy access, IBOS EXPO 2026 is expected to reach more potential business partners and people who want to start and develop businesses.