Porsche Sales in America Increase with Macan as its Savior

JAKARTA - Porsche closed 2025 with the highest sales record in its history in Uncle Sam's country. Although the increase is very slight, this performance is still a strong signal that the premium car segment still has a solid market.

Porsche confirmed that it had sold 76,219 new vehicles in the United States throughout 2025, up slightly from 76,167 units in 2024. This increase occurred at a time when several major models such as the 911, Cayenne, and Taycan experienced a decline in sales.

As in previous years, the Macan is again the backbone of Porsche's sales. The compact SUV was distributed 27,139 units throughout 2025, an increase from the previous year's 25,180 units.

However, Macan also showed signs of decline in the last quarter. In Q4 2025, sales fell to 5,977 units, from 7,187 units in Q4 2024.

Launching Carscoops, Saturday, January 17, Porsche did not detail the contribution of the gasoline engine version and the electric version. 2026 is predicted to be an important phase for the Macan, because Porsche is preparing to stop producing Macan with internal combustion engines.

The model, which is no longer sold in Europe, is still marketed in the United States to this day. Member of the Board of Finance and IT Porsche Dr. Jochen Breckner, said the gasoline version will likely be discontinued by mid-2026.

Meanwhile, the successor to the gasoline-powered Macan is rumored to be under development with a different name, but is expected to launch around 2028. In second place in Porsche sales in the US, the Cayenne recorded 20,314 units, down from 22,432 units in 2024.

Meanwhile, the 911 was in third place with sales falling from 14,128 to 13,574 units. Another sports model, the 718 line (Cayman and Boxster) actually increased from 5,698 to 6,399 units.

This increase is suspected to be due to consumers wanting to secure internal combustion engine models before the transition era to full electrification. For the sedan segment, Panamera recorded a slight increase from 3,982 to 4,651 units.

Unlike the Taycan, which experienced a decline from 4,747 to 4,142 units. The last quarter was even the most difficult period, with only 506 Taycan units sold from October to December, down sharply from 1,353 units in the same period last year.

Not only new car sales, Porsche also enjoyed growth in the Certified Pre-Owned (certified used car) line. Throughout 2025, Porsche recorded sales of 48,092 units, up 11 percent from the previous year.

"Fueled by the loyalty and enthusiasm of our customers for the incredible cars we offer, we have achieved stability and even growth to set new records in a market that is undergoing major changes in 2025," said Porsche Cars North America President and CEO Timo Resch.