Porsche China Prepares Consumer Protection Scheme After Two Dealers Suddenly Closed

JAKARTA - Empty showrooms and customer deposits hanging at two Porsche dealers in central and southwest China have sparked consumer concerns. This condition has caused a number of buyers to experience delivery delays, even difficulty registering vehicles because important documents are not available.

The problem surfaced after the Zhengzhou Zhongyuan Porsche Center and the Guiyang Mengguan Porsche Center reportedly ceased operations at the end of December 2025. A number of local reports said that vehicles and dealer equipment had been moved.

As a result, hundreds of customers were affected because the down payment was not clear and the vehicle's conformity documents were missing. As reported by Carnewschina, Wednesday, January 14.

As a result, some consumers who have actually received vehicles cannot continue the registration process because they have not received the required conformity certificate. On the other hand, consumers who have just paid the down payment have not received the promised units.

Not only customers, but also dealer staff affected by the internal problems also complained. They said there were wages that had not been paid, ranging from tens of thousands to hundreds of thousands of yuan.

Responding to this situation, Porsche China on January 13 stated that it had established communication with the relevant credit banks. The company said it would prepare a plan to protect customer rights as soon as possible, depending on the results of the consultation.

Porsche China confirmed that this plan will prioritize protection for consumers who have paid a deposit but have not received vehicle delivery. Meanwhile, customers affected by after-sales services can still access the official maintenance package and manufacturer's warranty at other official Porsche centers.

The German manufacturer attributed the operational disruption to liquidity problems at the related dealer group. Porsche also said it would pay attention to the real difficulties experienced by customers.

Previously, Porsche China revealed the reason for the termination of cooperation with the two dealers. The company stated that the partnership relationship was terminated on December 31, 2025 due to "serious violations" of the dealer agreement and applicable laws.

Porsche China also confirmed that it had the right to take further legal action because this incident was considered to be detrimental to the company's and customers' rights, as well as having a negative impact on the brand. This case is not a single incident.

Similar disruptions were reported to have also affected Porsche and Volkswagen dealer networks in several central and southwestern Chinese regions. The final report for 2025 mentions the sudden transfer of vehicles from showrooms, dealers that suddenly became empty, and customer deposits that have not been resolved.

This situation prompted Porsche China to make a public apology and cooperate with local authorities to protect consumer rights. In the midst of this issue, Porsche's performance in China is also under pressure.

Porsche deliveries in the country were reported to have fallen 26 percent year-on-year during the first three quarters of 2025. Market pressures have also triggered network adjustments, dealer closures, and negotiations with financial partners to resolve customer deposits and vehicle deliveries.