Meta Allows Users to Customize Their Own Algorithm on Instagram

JAKARTA - Head of Instagram, Adam Mosseri, announced that they have expanded the Your Algo feature on Instagram, to all English-speaking users in the world.

This feature allows users to be able to customize their own Instagram algorithm, especially on the Reels tab, by adding or removing topics according to their interests.

"We're expanding Your Algo to all English speakers around the world today. If you haven't seen it, you can customize your algorithm in the Reels tab by adding and removing topics based on your interests," Mosseri wrote in his post on Threads.

This step allows users to have greater control over the type of content that appears on the timeline. In addition, Instagram also presents additional options that are temporary at the beginning of the year. Users can enter the three main interests that they want to see more often throughout 2026, so that the algorithm can prioritize content according to those preferences.

"Because this is the beginning of the year, for a limited time you can also tell your algorithm the three main interests you want to see more of in 2026," he added.

Mosseri said users' initial response to the feature was positive. Many users have tried various settings to see how changes in interest affect the content recommendations they receive.

"It's been fun to see people experiment with this feature so far, we're really excited to see what everyone likes," Mosseri concluded.