Buka 2026, TikTok Shop by Tokopedia Perkuat Ekosistem Fesyen Tanah Air Lewat Fashion Playground

JAKARTA - TikTok Shop by Tokopedia launched an initiative that highlights the power of live streaming in today's trading era, Fashion Playground, at Pondok Indah Mall 3, Saturday, January 10. This initiative has been introduced since mid-2025 and has managed to boost the average transaction of participating brands by 86.62 percent, and aims to strengthen the sustainable growth of the fashion industry in the country.

The fashion industry has recorded positive growth and plays a strategic role in the national economy. Its contribution reached 6.96 percent to the GDP of the non-oil and gas processing industry in the second quarter of 2025 (up 1.6 percent year-on-year), absorbing 1.6 million workers in small industries and 89 thousand in large industries. Fashion is also the largest category of Indonesian e-commerce with a contribution of around 16 percent of total transactions.

Tri Boby Candra (Boby), Cluster Leader Tokopedia and TikTok E-Commerce Indonesia, said that fashion continues to be one of the categories with the highest demand. In Ramadan 2025, for example, the increase in hijab transactions, men's pants, women's clothing and shoes reached more than 2 times compared to Ramadan 2024.

"To strengthen the entire fashion industry value chain and encourage long-term growth, we are launching TikTok Shop by Tokopedia Fashion Playground as a platform to empower brands, designers, affiliate content creators, and fashion product lovers," he said.

#BelanjaAman at Fashion Playground, Support Local Brands to Build Moments Leading up to Ramadan

As the value of e-commerce transactions increases from Rp. 205.5 trillion in 2019 to Rp. 487.01 trillion in 2024, the aspects of security and trust are increasingly becoming a priority for online commerce consumers. Boby said, the #BelanjaAman experience on TikTok Shop by Tokopedia Fashion Playground is an important foundation in building long-term loyalty, especially in the fashion category.

This is realized through the integration of the power of inspiring and entertaining video content on TikTok, with a safe and fun shopping experience on TikTok Shop by Tokopedia. In practice, there is a runway show that is broadcast live, a curated fashion brand bazaar, live streaming booths, and creator matchmaking, which underline the collaboration between brands, affiliate content creators, and online and offline consumers.

TikTok Shop by Tokopedia also collaborates with a number of credible fashion brands, which are committed to carefully curating products and providing the best deals, to jointly present a fun #BelanjaAman experience, such as SAKURA BARU, JINISO Jeans, Grosir Klamby, ROWÉY, Porto, Carvil, No Void Minds, PATRIS, MBA My Blank Apparel, AIJO, ANTARESTAR.

There are also modest brands or Muslim fashion, such as RIAMIRANDA, GWENZA, Kheva Mauza, MAYOUTFIT, Casella Apparel, and MISTYVORI, suitable for welcoming Ramadan and Lebaran. H. Firman, owner of the local Muslim fashion brand SAKURA BARU, said that TikTok Shop by Tokopedia Fashion Playground helped us build a moment before Ramadan, where consumer interest in Muslim fashion increased.

"Through the fashion show during the event, 24-hour live streaming, and collaboration with creators, SAKURA BARU is optimistic that it can maximize the opportunities for visibility and sales of our latest collection," he said.

Affiliate content creator, Zeezee Shahab (TikTok account: @zeezeeshahab), who has more than 177 thousand followers, said that TikTok Shop really brought a big change in his life.

"From the beginning I was just sharing product recommendations, now I can earn income from affiliate. Anyone can become a professional affiliate content creator, the important thing is to consistently create content and link products. Through this profession, I can also support the progress of local brands," he explained.

Live Streaming Brings a Surge in Sales, TikTok Shop by Tokopedia Continues to Facilitate Local Brands #JualanNyaman

TikTok Shop by Tokopedia through Fashion Playground facilitates trusted fashion sellers - the majority of whom are 'Mall' status - to experience a profitable #ComfortableSale experience in the era of e-commerce discovery, where buying decisions tend to be influenced by video content, both short videos and live streaming. TikTok Shop by Tokopedia noted that the increase in the value of transactions of a number of sellers thanks to live streaming reached 30 times.

"This event allows sellers to optimize transactions, especially through high-quality live streaming content thanks to the support of fashion shows and professional cameras, in line with the characteristics of fashion products that require demonstrations to attract buying interest," said Boby.

Roby Candra, founder and CEO of JINISO Jeans, said that since joining TikTok Shop and utilizing the Live feature, his party immediately felt the positive impact on the business.

"Not only are more people aware of JINISO Jeans, but sales are also growing significantly," he said.

Boby also conveyed the findings of the best-selling fashion products on TikTok Shop by Tokopedia throughout 2025 which could be an insight and inspiration for fashion business players in Indonesia, including blouses and shirts, women's clothing sets, pants, casual dresses, and jeans for the Women's Fashion category; T-shirts, men's pants, shirts, jeans, and shorts for Men's Fashion; and gamis, Muslim clothing sets, abaya, instant hijab, and mukena for Muslim Fashion.