Support Bali Free of Waste, Cleo Holds a Clean-up Action at Kedonganan Beach

BALI - Hundreds of volunteers held a plastic waste collection action on the coast of Kedonganan Beach, Bali, Saturday, January 10, coinciding with the commemoration of World Environment Day. This activity was initiated by the Cleo drinking water producer together with the Bali Provincial Government and the Bendega environmental community as an effort to maintain the sustainability of the beach and support the reduction of disposable plastic waste.

The President Director of PT Sariguna Primatirta Tbk, Melisa Patricia, said the beach cleaning action themed LangkahMurni for Bali is a form of the company's commitment to supporting the policy of restricting disposable plastic on the Island of the Gods.

"On this Environmental Day, we are cleaning the beach with volunteers and the Bali Provincial Government as a form of concern for the environment," said Melisa in her statement, Sunday, January 11.

He explained that this activity also supports the Circular Letter of the Governor of Bali Number 9 of 2025 regarding restrictions on bottled drinking water below one liter. In line with the regulation, Cleo introduced the Cleo 1 Liter Praktis product as an environmentally friendly alternative for the people of Bali.

A total of around 500 volunteers were deployed to comb through the piles of plastic waste along Kedonganan Beach. This location was chosen to introduce tourist destinations other than the Sanur and Kuta areas, as well as raising awareness of the importance of maintaining beach cleanliness.

"Bali is synonymous with the beauty of its beaches. Therefore, activities such as this cleaning must be carried out consistently in order to maintain the image of tourism," said Melisa.

In addition to beach cleaning, Cleo also carries out a mangrove planting program as well as strengthening the circular economy through plastic packaging recycling. The company collaborates with its affiliate PT Soka to process all used bottles and gallons into useful products.

"For 12 years we have recycled all bottles and gallons through an affiliated company," he said.

Director of Sales PT Sariguna Primatirta Tbk, Totok Sucartono, added that the absorption of plastic waste until October 2025 reached around 3,000 tons, an increase of 40 percent compared to the previous year. The waste is processed into various products such as building roofs, shoes, and clothing.

"This year, waste absorption increased by about 40 percent and we processed it back into various functional products," explained Totok.

Management also emphasized its commitment to comply with the rules of the Bali Provincial Government by stopping the production and distribution of bottled drinking water under one liter in the Bali region.

"We ensure that our factories no longer produce packaging under one liter to fully support the regional policy," he said.

Meanwhile, the Bali Provincial Government appreciates Cleo's steps in supporting the Bali Waste-Free Movement. The Environmental and Forestry Service (LHK) Bali Environmental Impact Controller, Agung Darmawan, assessed that the policy was in line with efforts to control disposable plastic waste.

"We appreciate Cleo for complying with Circular Letter Number 9 of 2025 by stopping the production of small packaged water," said Agung.

According to him, the one-liter packaging encourages consumers to be more responsible because they tend to be taken home and spent, thus reducing the potential for waste to be scattered in public spaces.

The regional government also encourages the implementation of the Extended Producer Responsibility (EPR) system, including the bottle exchange scheme, so that the circular economic chain runs more optimally.

"The Governor plans to form a special supervisory team to ensure that there is no longer any circulation of bottled drinking water under one liter in Bali," concluded Agung.