KRI Songkhla Holds Coffee Cupping to Introduce Indonesian Coffee in Yala

JAKARTA - The Consulate of the Republic of Indonesia (KRI) Songkhla, has reintroduced authentic Indonesian products in Thailand, with coffee commodities which are now the choice, along with the increasing interest in specialty coffee which opens up opportunities for Indonesian coffee businessmen.

The growth of coffee shops in the South of Thailand has increased along with the increasing trend of specialty coffee in Thailand.

Taking advantage of this development, KRI Songkhla has held a promotion of Indonesian coffee through the "Cofffee Cupping" activity in Yala Province, a business center on the border with Malaysia and a part of its population speaks Malay, on December 30, 2025.

Quoted from his written statement (2/1), KRI Songkhla on this occasion presents Arabica coffee from North Sumatra, Mandailing, Karo, Lintong, Samosir, Toba and Natural types.

This time, the cupping received a warm response, where about 35 people consisting of business actors and coffee activists aged 20-30 years enthusiastically participated in this activity, including one of them was a lecturer at the Faculty of Business, Rajabat University, Yala.

Most participants said that the taste of Indonesian coffee was very suitable for what the local market wanted. Participants were also interested in coffee descriptions (story telling), unique characteristics of the planting area and taste.

The trend among young Thais is to prioritize drinking high-quality coffee, even if it has to pay more than instant coffee. This is seen by the increasing growth of specialty coffee shops and the development of new coffee tastes to attract coffee lovers who want unique and distinctive flavors.

This development has an impact on increasing employment in various professions, including baristas, coffee processors, and coffee roasters, as well as hundreds of certified coffee experts (Q-grader) from coffee quality institutions.

Beyond the quality of coffee, consumers are also increasingly interested in coffee drinks from manufacturers who prioritize environmental sustainability.

"This presents an opportunity for Indonesian coffee entrepreneurs to add value to coffee by focusing on unique taste, sustainable production processes, and collaborative coffee production," said KRI Songkhla.

Indonesian coffee business actors can take advantage of this opportunity to work together with business partners in Southern Thailand, considering that Indonesia is more advanced in the post-harvest process and has coffee that is rich in unique flavors (fruity, spicy, earthy to herbal).

KRI Songkhla revealed that there were more than 200 coffee shops in Yala Province.

Potential cooperation as proposed by the participants includes cooperation with the Faculty of Business, Rajabat University in the organization of coffee cupping activities, training on post harvest, and exchange of knowledge in other coffee sectors.

On the trade side, it is hoped that cooperation with local business partners will import green beans from Indonesia in Southern Thailand, especially for border provinces.