Samsung to Showcase C-Lab Startup Innovations at CES 2026

JAKARTA - Samsung will showcase a variety of innovative projects from various startups that have joined the C-Lab program. All of these innovations will be exhibited at the Consumer Electronics Show (CES) 2026.

The C-Lab special area will be located at Eureka Park, Venetian Expo, which is a special zone for startups. Samsung provides this facility at the world's largest technology exhibition to help startups in its country reach a global level.

"Samsung supports C-Lab startups through CES as a platform to validate innovative technologies," said Byoung Chul Lee, Vice President of Samsung Electronics in a statement on Monday, December 29.

Samsung emphasizes that this event is an important momentum to encourage the growth of startups to a larger market. They will bring 15 startups to be exhibited during the CES event, which will be held from January 6 to 9.

Eight of the fifteen startups come from Samsung's direct incubation program, while the rest are the result of collaborations with financial and internal networks. This year, Samsung will give special spotlight to South Korean startups.

Adastartups are from Daegu, Gwangju, Gyeongbuk, and other regions. They will present unique technologies to attract new potential investors. This will be the largest regional delegation in the history of Samsung's C-Lab program.

This exhibition is expected to build a sustainable cycle of innovation and strengthen global technological competitiveness. CES visitors will be able to see firsthand how the latest robotics and Artificial Intelligence (AI) solutions can be implemented into everyday life.