Culinary Online 2025: Explore New Beverages to Maintain Familiar Menu

JAKARTA - Throughout 2025, culinary trends continue to grow, including online culinary trends. GoFood, a food delivery service from Gojek, a business unit of PT GoTo Gojek Tokopedia Tbk (BEI: GOTO), released 'GoFood Review 2025' which summarizes the culinary tastes of Indonesians throughout the year.

Departing from customer order data in 2025, this report illustrates that Indonesian people's preferences for food variants tend to be stable over time, while beverage choices are more dynamic and influenced by evolving trends.

Some interesting findings of the GoFood Retrospective Report for 2025 include:

The menu with Chicken and Duck variants again topped the best-selling menu standings. This shows consumer preference for familiar and filling menu options for daily consumption.

Trends on social media are proven to be directly proportional to the consumption patterns of Indonesians. The surge in matcha beverage content has encouraged an increase in interest, to the point that for the first time Matcha Latte has managed to break into the Top 3 Best-Selling Beverages.

Indonesians like to snack on salty or savory snacks in 2025! This is shown by the Top 3 Best-Selling Snacks in 2025 which are filled with shrimp-based fried snacks, noodle processing, and Lumpia.

Marsela Renata, Head of Marketing Gojek said, "We see how the culinary trend continues to grow. Although the type of food that is a favorite tends to be the same from year to year, there is creativity or improvisation there. For example, the Chicken and Duck Menu that continues to evolve - from the stir-fry version, geprek, mozzarella topping, fried with garlic, fried with coriander, and so on.

The evolution of food, which is mixed with traditional and contemporary seasoning processing, is what is increasingly enriching the menus on GoFood. Proof of this, now as many as 13 million menus are available on GoFood. We hope that GoFood can continue to be the mainstay of the community in ordering food and drinks, both for daily needs and for exploring flavors. More than that, GoFood's 2025 Retrospective can also be a reference for business partners to be creative in developing their menus, so that their businesses can continue to grow," added Marsela.

GoFood innovations in 2025:

Healthy Menu curation, to help customers find healthy food options easily and fun. This feature is equipped with menu recommendations and calorie calculations based on the healthy life goals that customers want to achieve.

Ramean Menu curation, helps customers find the right menu to enjoy when gathering with friends, family, and colleagues.

GoFood Catering, helps customers find a selection of catering menu packages with menus and durations that can be adjusted to taste and needs.

To welcome the end-of-year holiday season, GoFood is back with the Send Food feature - a practical solution for those who want to add warmth to their loved ones. With one click, customers can send their favorite food, including those in different cities. Plus, buying anything on GoFood still feels lighter with the always cheap delivery fee, making the culinary experience more enjoyable.