Gandeng Project Pop and Kreator AI Launch 'Pede Maksimal' Campaign

JAKARTA - The beauty industry is now getting more familiar with the touch of technology and art. Most recently, the ZAP beauty clinic launched a campaign titled "Pede Maksimal" by collaborating with the legendary music group Project Pop and two Artificial Intelligence (AI) based content creators.

This campaign is marked by the launch of a new Project Pop song with a similar title. The main message that wants to be conveyed is about the importance of confidence and courage to be yourself without having to follow uniform beauty standards.

A Message of Self-Esteem from Project Pop

ZAP's Chief Marketing Officer, Feriani Chung, explained that this collaboration aims to educate the public that everyone has a different version of beauty.

"Self-confidence is not about standardizing standards, but about feeling safe to be yourself," said Feriani in his statement, Tuesday, December 24, 2025.

Yosi Mokalu, a member of Project Pop, added that his group felt they had the same vision as this campaign. According to him, the song "Pede Maksimal" is a reminder that the uniqueness of each individual is a strength, not something that must be changed in order to become someone else.

AI Technology Touch in Music Videos

The unique thing about this project is the use of AI technology in the making of the music video. ZAP collaborated with two AI creators, Brillian Fairiandi and Dipa Utomo, to produce two different versions of the music video.

Both present contrasting visual interpretations - one is more expressive and exploratory, while the other version appears more calm and reflective. The use of AI here is not just a trend, but a medium to show how technology can creatively visualize human feelings and individual uniqueness.

Philosophy of Taking Care of Yourself

Through this campaign, ZAP wants to shift the beauty paradigm from "changing yourself" to "taking care of yourself". As part of the year-end campaign, in addition to music and visual campaigns, ZAP also provides various treatment options through the Year End Sale program for people who want to start their own self-care journey.

This collaboration is proof that the beauty sector is now increasingly open to cross-disciplinary creative spaces, ranging from music to digital technology.