Close the 2025 UMKM Training Series, PERURI Holds an UMKM Festival at the Karawang BUMN House

JAKARTA - As the culmination of a series of training and development programs for Micro, Small and Medium Enterprises (MSMEs) throughout 2025, PERURI held the 2025 UMKM Festival. This event was held for two days on Saturday-Sunday, December 13-14, 2025 at the Karawang BUMN House.

This festival aims to provide a stage of appreciation for the trained UMKM actors, as well as a direct interaction between sellers and buyers as well as fellow business actors. This activity also marks the end of a series of intensive training and mentoring classes that PERURI has carried out in the Karawang area during 2025.

The event was officially opened by the Head of the Strategic Corporate Branding & TJSL PERURI Bureau, Yahdi Lil Ihsan. In his speech, Yahdi emphasized the importance of the existence of BUMN Houses as a container and supporter of local economic growth.

"The Karawang BUMN House is a real initiative from PERURI to create a platform and a center of activities that can accommodate the needs of UMKM players in Karawang and its surroundings. This is our commitment to provide an ecosystem that supports the sustainable growth of people's businesses," said Yahdi.

During the two days of implementation, the 2025 UMKM Festival presented various activities that combined business education, competition, and people's entertainment elements. On the first day, the event was enlivened with the UMKM Product Competition, Coloring Competition for children, and Craft Product Making Workshop. In order to answer the challenges of the digital era, a TikTok Shop Workshop was also held which provided practical insights for MSMEs to penetrate the online market. Visitors were also spoiled with Bazaar Surprise and UMKM Consultation Corner facilities.

The second day continued with the Business Proposal Making Competition to hone the participants' business planning skills, as well as the Business Talkshow which featured Fadil Aditya Edwin as a speaker to share inspiration. The excitement of the festival was closed with entertainment performances, announcement of the competition winners, and distribution of door prizes.

One of the participants of the UMKM expressed his appreciation for the organization of this festival and hoped that similar programs would continue.

"This event gives us positive energy. Hopefully in the future there will be new innovative programs from PERURI that can continue to support productivity and increase the scale of our business as business actors of UMKM in Karawang," said Rina, one of the bazaar participants who has a business Dapur teteh Mbul fried onion products in the FnB sector.

Through this activity, PERURI hopes that UMKM actors in Karawang will be more prepared to face market competition in the coming year with the knowledge, network, and experience gained during the festival.