Answering the Needs of Modern Lifestyle, a Number of Products Can Be Relied on as Smart Home 

JAKARTA - The lifestyle that emphasizes comfort and efficiency is now a necessity for modern consumers. So it's no wonder that various products, including household electronics, compete to meet those needs. In Indonesia, this global achievement also strengthens consumer and partner confidence in Midea as a brand that is not only superior in terms of technology, but also relevant to the lifestyle needs of today's urban society.

"Midea's positive performance globally is a strong foundation for us in Indonesia to continue to present innovative, affordable, and lifestyle-friendly smart home appliances," said Head of Marketing Midea Electronics Indonesia Hafizh Maulana, at Midea's Year End Media Gathering with the theme "From Connection to Collaboration in Jakarta, Friday, December 19, 2025.

Its flagship products in Indonesia include energy-efficient inverter air conditioners, refrigerators with large capacity and stable cooling technology, front load and top load washing machines with water and electricity efficiency features, as well as microwaves and practical kitchen equipment designed to support the active lifestyle of urban people.

Based on global OBM sales volume 2024, Midea was named the No.1 Smart Home Appliances Brand in the world. This leadership is strengthened by Midea's dominance in various major categories globally, including as the No.1 Microwave Company, No.1 Air Treatment Brand for five consecutive years.

For the national market, it has also presented a complete range of products to support the needs of modern households. Midea's main categories in Indonesia include air conditioners (AC), refrigerators, washing machines, microwaves, rice cookers, small cooking appliances, air treatment such as air purifiers and dehumidifiers, and built-in kitchen products.

Then, Small Cooking Appliances Brand No.1 for eight consecutive years, as well as Residential Inverter AC Company No.1 and R290 Air Conditioner Company No.1

"Through this strong performance and strategic collaboration, Midea is optimistic that it can continue to expand its market share and strengthen its role in providing smart home appliances solutions that support productivity and quality of life for the community. each for two consecutive years," he added.