Kartika Sari's Boss Shares Steps for Cross-Generational Business Strategy

JAKARTA - Entering the age of 50, the Bandung-based bread and pastry brand, Kartika Sari, confirmed its commitment to business sustainability and corporate social responsibility through the activity of sharing Christmas hampers with SOS Children's Villages Indonesia.

This program is part of the company's strategy in strengthening social values in line with business growth that has taken place across generations.

During the activity, Kartika Sari distributed Christmas hampers and basic food assistance to 30 SOS Children's Villages Indonesia orphans, an international social organization that focuses on caring for children who have lost or are at risk of losing parental care.

This action also reflects Kartika Sari's role as a business actor who grows together with the community.

Chief of Creative Kartika Sari, Fransisca Purnomo, stated that the business journey for five decades is inseparable from consumer and social environment support.

Therefore, the company's anniversary is interpreted with activities that have a direct impact on the community.

"For 50 years, Kartika Sari has realized that our success is born from public trust. Through this activity, we want to share happiness while reaffirming our commitment to continue to bring about sustainable positive impact," said Fransisca.

The series of activities held at Madame Sari, Karsa Land Lembang, was filled with prayers, interactive activities, Christmas games, and the distribution of hampers and basic necessities. This program is part of the Kartika Sari corporate social responsibility (CSR) agenda which has been carried out consistently since 1998.

SOS Children's Villages Indonesia's founder, Helena Making, appreciates Kartika Sari's continued contribution to supporting children's welfare through various social programs.

"The consistency of Kartika Sari's support has a real impact, especially for children who need attention and affection, especially at Christmas time," he said.

With the theme "Share the Joy with Kartika Sari", the company places Christmas hampers not only as seasonal products, but as part of the brand's values that emphasize concern, togetherness, and sustainability.

This strategy is in line with Kartika Sari's positioning as a national souvenir icon that continues to strengthen emotional relationships with consumers.

Kartika Sari Christmas hampers, which are also marketed to the public, can be obtained through the company's official website, in line with efforts to expand sales channels and strengthen the contribution of the food retail sector to the local economy.