YouTube Will Become the Exclusive Broadcaster of the Oscar Awards Starting in 2029

JAKARTA - The Academy of Motion Picture Arts and Sciences and YouTube have signed an exclusive broadcast rights deal. This agreement notes that YouTube will be the exclusive broadcaster of the Oscars.

The popular award with the other name Academy Awards will begin to be broadcast in 2029, namely at the 101st award. This partnership will run for four years, namely until 2033.

YouTube will feature the entire series of events, from red carpet coverage to behind-the-scenes content. The Academy of Motion Picture Arts and Sciences, which organizes the Oscars, said the event will be available live and free on YouTube.

The goal is, using YouTube, the Oscar award show can reach more than two billion viewers worldwide, including YouTube TV subscribers in the US. This is a pretty big target considering YouTube's monthly active user count is only 2.5 billion.

"This partnership allows us to expand the Academy's work to the largest global audience that will benefit Academy members and the film community," Academy CEO Bill Kramer and President Lynette Howell Taylor said in a joint statement, quoted on Thursday, December 18.

YouTube is committed to making the Oscars more accessible through innovative features such as closed captions and audio in multiple languages. The Google Arts and Culture department will also help digitize more than 52 million items from the Academy Collection.

"Partnering with the Academy to bring this celebration of art and entertainment to audiences around the world will inspire a new generation of creativity and film lovers," said YouTube CEO Neal Mohan.

Peru is known that the Academy's broadcasting rights continue with Disney ABC until the 100th edition in 2028. After that period ends, YouTube will take over Disney ABC's position.