Fashion Items to UMKM Become Mainstays of Delivery during the 12.12 and Year-End Shopping Moments

JAKARTA - Towards the end of the year, the activity of sending goods in Indonesia tends to increase sharply. Moreover, at the time of shopping on the twin dates of 12.12 yesterday, followed by the need to send Christmas and New Year gifts, prompting high package movement in various regions.

Among various commodities, fashion items are among the most shipped, as transactions from MSMEs and online sellers that take advantage of the year-end discount moment increase.

This increase in shipping volume makes the period from 12.12 to the end of the year as the peak period for the logistics industry. In maintaining the smooth distribution in the midst of the surge, Lion Parcel strengthened operations at a number of strategic points so that services continue to run according to the delivery time target.

Several steps have been taken, ranging from adding fleets to strengthening temporary labor at a number of major hubs. These efforts are aimed at maintaining the smooth process of sorting, distributing, and delivering packages, especially when the volume of shipments increases significantly at the same time.

In addition, the company also adjusted the operational workflow by increasing coordination between warehouses and tightening monitoring of the delivery process. With the support of a national distribution network and a standardized work system, service stability is maintained during peak periods.

"The 12.12 period and the end of the year contributed to a fairly high surge in shipments. In order for our delivery service to continue to run well, we usually make forecasts by studying historical trends in previous years to determine the right strategy such as the number of fleet additions and temporary manpower that is appropriate," said Mohammad Fadli, Chief Operating Officer of Lion Parcel in his statement.

In general, the year-end shipping trend is influenced by increased online shopping activity, especially from MSMEs and fashion sellers. Based on the records of the past few years, the commodities that dominate the shipments are clothes, bags, and accessories.

Apart from fashion, the delivery of spare parts also increased, along with the increasing need for vehicle maintenance ahead of the holiday season.

"The increase in shipments is usually the highest in the Jabodetabek area, followed by other major cities such as Surabaya, Bandung, and Medan. Therefore, operational optimization is focused on these areas so that services remain smooth during the peak season," explained Fadli.

On the other hand, the increase in shipment volume also requires readiness from customers. There are some simple things that can be done to make the delivery process faster and safer. First, make sure the destination address is written completely and clearly, including the postal code and the recipient's contact number.

Second, do neat packaging and according to the type of goods, especially for fashion products so that they are still protected during the distribution process. Third, send the package early to avoid congestion on peak days. Finally, take advantage of the tracking feature so that the delivery status can be monitored periodically.

In addition to operational strengthening, Lion Parcel also made improvements in terms of customer service. Customer service teams are prepared to provide faster responses, while support systems are strengthened so that delivery information can be accessed transparently and accurately by customers.