China's Electric Car Dam, Ford Chooses To Partner With Renault Strengthens European Business Strategy
JAKARTA - In order to stem China's fast-growing electric car and electric van in Europe, Ford Motor and Renault Group announced a strategic partnership to present a series of new electric cars and new electric vans.
According to Rushlane's report, quoted on Wednesday, December 10, the two recently signed a partnership agreement to jointly develop two new electric vehicles (EVs). This partnership will be expanded to include vans and other commercial vehicles in the future.
The Renault Group is proud to announce new strategic cooperation with Ford. This partnership demonstrates the power of our knowledge and competitiveness of our partnership in Europe," said Renault Group CEO
The partnership started with two Ford-branded electric cars and will be based on Renault's Ampere (or Amperr) platform, which was also used in Renault 5, Renault 4, Twingo, Scenic, Megane E-Tech, and other vehicles.
The car, which was presented later developed with Renault, is primarily aimed at the European market, where Ford has lost nearly half of its market share, from 6.1 percent in 2019 to 3.3 percent by 2025.
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As is known, with the Trump administration cutting support for electric car development, Ford has seen a surge in development costs for investing in internal combustion engines (ICE) and electric propulsion systems. The partnership with Renault Group will lower investment in the development of EV propulsion systems and share platforms.
The partnership between the two is certainly mutually beneficial, and Renault will be able to increase production and utilize its manufacturing capacity better, as well as lower costs.
Ford's first electric vehicle for the European market will be present in the exhibition room in early 2028. These models are expected to be small, affordable, and cost-effective in design, development, and production.
The strategic partnership with Renault Group marks an important step for Ford and supports our strategy to build a business that is very efficient and ready to face the future in Europe," concluded Ford Motor Company CEO Jim Farley.